At Grupo efectoLED, I manage BI strategy, the cloud data ecosystem, and decision-making support for executive management. I consolidated corporate reporting into a unified BI environment, where more than 100 core metrics and KPIs are in daily use and staff adoption exceeded 80%.
I redesigned data architecture and semantic models, cutting query and report processing times by 80%, and optimized models for Copilot natural language queries. As a freelance Senior Business Intelligence Consultant, I designed data models and dashboards for clients in hospitality, agri-food, and entertainment.
