David Laroue

I am a Senior Software Engineer with a decade of experience building and scaling consumer platforms across streaming, health-tech, and creator ecosystems. I focus on shipping performant, accessible UIs and reliable backend services that drive measurable business outcomes.

At Netflix I developed interactive ad components and manifest-driven ad insertion services, improving engagement and integrating ML for better targeting. I containerized services, automated deployments, and implemented telemetry pipelines to increase reliability and observability.

Previously at Headspace I built responsive coaching portals and real-time messaging microservices, increasing premium retention through improved in-app experiences. As Head of Backend Engineering at Victorious I led multi-tenant backend architecture, media-processing pipelines, and analytics infrastructure supporting millions of monthly active users.

I am passionate about clean design, maintainable code, accessibility (WCAG), mentoring engineers, and applying data-driven experimentation to deliver product impact.