David Gonzalez

Develops retail, fleet, broker, and database-driven business while delivering a luxury-level Lexus guest experience. Generates opportunities through proactive CRM and Automotive Mastermind prospecting, showroom coverage, referrals, and broker relationships.

Led day-to-day sales operations, manager accountability, sales training, and process execution across the dealership. Created structured sales-meeting and coaching programs focused on fundamentals, customer engagement, follow-up activity, and ownership.

Drove sales performance through structured processes, coaching, and accountability while maximizing front-end and F&I opportunity. Developed sales consultants and supported daily desk operations, deal structure, closing, and customer experience.

Led new-vehicle operations in a high-volume luxury environment, with responsibility for sales execution, inventory strategy, and client experience. Managed and coached the sales team while maintaining Mercedes-Benz luxury retail standards.

Directed the full sales operation for four years, leading managers and sales professionals while driving revenue, gross profit, and unit performance. Built and developed high-performing teams through consistent coaching, accountability, process discipline, and customer-first leadership.

Managed daily sales operations, deal flow, team performance, and customer experience in a competitive luxury market.

Progressed into sales management, supporting team development, deal structure, and daily sales operations.

Built the foundation for a career in luxury automotive retail through client development, product expertise, and sales performance.