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David Castiella MoralesDM
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David Castiella Morales

@davidcastiellamorale

SEO copywriter at papernest who optimized 80+ legacy articles and built responsive HTML/CSS components for CMS pages.

Spain
Message

At papernest, I designed and executed On-Page SEO content strategies for the Spanish energy market, driving organic traffic growth on key conversion pages. I also restructured and optimized over 80 legacy articles.

At eCartelera, I authored and published over 200 SEO-optimized articles for search engines and Google Discover, with featured posts generating traffic spikes above 6,000 clicks. I applied structured data markup and optimized headlines and image tags to improve discoverability.

At À Punt (Valencian Regional TV), I curated and structured journalistic archive research, adapting complex news topics into digital formats and short-form copy. I also produced multimedia interviews and transmedia pieces at eCartelera.

Across my work, I’ve combined SEO strategy with storytelling, digital analytics, and responsive HTML/CSS components for CMS platforms. I’ve also written analytical essays and cultural reviews for Revista Mutaciones / Cinéfilos Frustrados.

Experience

Work history, roles, and key accomplishments

RF

Copywriter & Essayist

Revista Mutaciones / Cinéfilos Frustrados

Jan 2023 - Dec 2025 (2 years 11 months)

Wrote analytical essays and cultural reviews using digital storytelling techniques to optimize engagement and readability for specialized audiences.

Education

Degrees, certifications, and relevant coursework

PS

PROSERGÉN S.L.

Professional Certification, Content Marketing & Brand Positioning

Professional certification in content marketing and brand positioning, covering content planning, personal brand positioning, digital footprint management, and social media strategy.

ES

ECAM (Madrid Film School)

Postgraduate Degree, Film Criticism

2024 - 2025

Postgraduate degree in Film Criticism from ECAM (Madrid Film School) from 2024 to 2025.

University of Valencia logoUV

University of Valencia

Bachelor's Degree, Audiovisual Communication

2020 - 2024

Bachelor's degree in Audiovisual Communication from the University of Valencia from 2020 to 2024.

Tech stack

Software and tools used professionally

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