At Target's Digital Analytics Team, I built and deployed a custom GPT model that reduced ad-hoc stakeholder data requests by 50%. I also developed reporting suites and shared insights to support conversion, sales, and cost optimization.
I designed measurement frameworks, including Matchit and KD-Tree Clustering, to evaluate feature rollouts. I also conducted A/B tests and statistical analyses to interpret results.
For Virtual Bundles, I identified $15M–$17M in potential incremental revenue opportunities through performance analysis and statistical testing. My analysis of Expanded Variation Analysis uncovered a $14–$15M annual demand opportunity in Grocery, informing growth roadmaps that yielded +5.3% conversion and +8% add-to-cart.
Earlier, I worked as an SDE-1 at Amazon, where I collaborated on churn analysis and platform optimizations that reduced service initialization latency from 14.5s to 4.7s. At ServiceNow, I developed workplace automation applications and workflow approval systems.
