At Target’s Digital Analytics Team, I conduct root-cause analyses of performance metrics and develop reporting suites that support operational cost optimization and conversion and sales improvements.
I designed measurement frameworks and A/B tests to evaluate feature rollouts, and built a custom GPT model that reduced ad-hoc data requests by 50%. My projects also identified incremental revenue opportunities through bundle and variation analysis.
Earlier, I worked as an SDE-1 at Amazon, where I collaborated on churn analysis and platform optimizations that reduced service initialization latency. At ServiceNow, I developed workplace automation applications and workflow approval systems.
