Laura Lucia Rendón Huertas

Developed and executed visual content strategies for a client's personal brand on Instagram and TikTok. Edited reels, videos, and graphic pieces for events, milestones, and brand collaborations, and proactively tracked trends to keep content relevant and culturally aligned.

Developed digital strategies to increase brand visibility, engagement, and growth. Created visual content, designed and scheduled resources for social media, web, and online/offline products aligned with VITEBA's brand identity.

Collaborated on Kondiaronk, a remittance app from Europe to Colombia, adapting its new brand identity into a comprehensive digital ecosystem. Designed and laid out user interfaces for the web using Figma, and created graphic pieces and visual content for digital channels.

Managed and supervised user-generated content for top-tier brands, ensuring alignment with client brand guidelines. Prepared detailed monthly and quarterly performance reports, providing actionable insights to improve marketing strategies.

Designed visual content for social media platforms like Facebook, Instagram, and LinkedIn, focused on medical and ophthalmology audiences. Created and edited promotional videos, reels, event summaries, and corporate content, and developed brand visual assets such as logos, product catalogs, and printed materials.

Planned and executed digital communication strategies to improve the university's online presence. Designed and implemented marketing actions to position the brand on Instagram and Facebook, and created visual content aligned with institutional identity to support student recruitment campaigns.

Led the design and implementation of brand identity and visual content in digital campaigns and social media. Planned and managed SEM campaigns on YouTube, Google Search, and Google Display, and executed advertising strategies on Google Ads and Meta to increase visibility and lead capture.

Specialized in high-performance talking head and UGC content for US eCommerce brands, creating daily storytelling strategies and scripts under hook & retention methodologies to optimize the TikTokShop conversion funnel.

Máster en Marketing e Investigación de Mercados con formación avanzada en estrategia de marketing, comportamiento del consumidor, análisis de mercado, marketing digital y metodologías de investigación aplicada.

Máster en Marketing Digital con formación práctica en estrategia digital, SEO/SEM, inbound marketing, redes sociales, automatización, email marketing, analítica y herramientas digitales.

Trayectoria Académica en Medios con énfasis en producción audiovisual, medios digitales y comunicación creativa.

Título en Diseño con enfoque en diseño estratégico, investigación creativa y desarrollo de proyectos en medios digitales y físicos.