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Daniella Grandet

@daniellagrandet

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I build data-informed marketing campaigns that grow digital, AI, and transformation brands.

Qatar

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What I'm looking for

I'm looking to lead data-informed marketing, communications, and growth initiatives where I can shape go-to-market strategy, build strong brand stories, and improve campaign performance across digital channels.

At BCG Qatar, I lead go-to-market planning and multi-channel campaigns supporting growth across digital, AI, and transformation sectors. I partner with consultants, design, analytics, and editorial teams to deliver social campaigns, event branding, and aligned product storytelling.

Previously, I led the co-branded launch of a micromobility app with Ooredoo at Investake Holding, using campaign analysis and A/B testing to improve activation, engagement, and retention. My work spans paid social, LinkedIn lead generation, content, CRM, analytics, and international brand expansion.

Experience

Work history, roles, and key accomplishments

Current

Marketing Specialist – Tech, Digital and AI

Current

Boston Consulting Group

Jan 2023 - Present (3 years 8 months)

Lead GTM planning and multi-channel campaign execution to support BCG's growth across digital, AI, and transformation sectors. Collaborate cross-functionally with consultants, partners, design, analytics, and editorial teams to deliver social campaigns and event branding aligned to report launches and marketing initiatives.

GTM Planning Multi channel Marketing Social Media Marketing Event Branding Data Analysis Brand Governance Partner Enablement Content Strategy

Education

Degrees, certifications, and relevant coursework

Cass Business School

Master of Science, Business Analytics

2018 - 2019

Grade: Distinction, 4.0 GPA

Activities and societies: Founded and led the Cass Analytics and Data Science Society.

MSc in Business Analytics with Distinction and a 4.0 GPA. Founded and led the Cass Analytics and Data Science Society, specializing in Strategic Analytics and Analytics Methods for Business.