Daniel Fernandez
@danielfernandez1
Off-page SEO specialist with 5+ years building link profiles through outreach, earning 1,600+ backlinks for Canva Spain.
SpainWhat I'm looking for
I’m an off-page SEO specialist with 5+ years of experience designing and executing link building and outreach strategies for the Spanish market at Canva. I built close to 1,600 backlinks (including 952 new referring domains) and helped the Spanish section grow its link profile by more than 6x.
My approach blends high-quality prospecting with rigorous measurement. I secure an average of ~27 quality links per month through outreach to Spanish-speaking media, blogs, and publishers, including around 190 links from high-authority sites (DR 70+), using BuzzStream and Hunter.io.
I also focus on smarter tactics and clarity in reporting—unlinked brand mention reclamation, competitor link building, broken-link building, and guest posting—supported by Ahrefs, Mention, Google Search Console, and GA4. Outside corporate work, I built a WordPress affiliate product-review site applying a full on-page SEO workflow, including commercial-intent research, internal linking, and performance improvements.
Experience
Work history, roles, and key accomplishments
Led link building and outreach for Canva’s Spanish market, building ~1,600 backlinks for canva.com/es_es (952 new referring domains) and growing the link profile by 6x+ (~980 to ~6,200). Secured ~27 quality links per month and acquired ~190 links from high-authority sites (DR 70+), while reporting off-page KPIs to the global SEO team.
Community Manager & Marketing Assistant
VOIASH
Sep 2020 - Nov 2020 (2 months)
Managed VOIASH’s corporate Instagram and produced on-brand content, supporting commercial proposals and specialized travel projects.
Education
Degrees, certifications, and relevant coursework
Universidad Europea de Madrid
Advanced Vocational Training Diploma (CFGS) in Marketing and Advertising, Marketing and Advertising
2018 - 2020
Advanced Vocational Training Diploma (CFGS) in Marketing and Advertising from Universidad Europea de Madrid, completed between 2018 and 2020.
Instituto Alameda de Osuna
Baccalaureate in Social Sciences, Social Sciences
2016 - 2018
Baccalaureate in Social Sciences at Instituto Alameda de Osuna from 2016 to 2018.
Tech stack
Software and tools used professionally
Availability
Location
SpainAuthorized to work in
Job categories
Skills
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