At Daniela Tirado Studio, I design and execute digital strategies for brands in Colombia, Mexico, Spain, and the United States. I manage Google Ads campaigns, from campaign structure and keywords to ads and optimization.
I lead a team of four working on ecommerce, campaign landing pages, SEO, and automation. I also implement lead-generation and sales funnels using CRM tools and WhatsApp bots.
At Dropi SAS, I optimized WordPress sites and technical SEO, designed user flows for new features, and worked with the product team on the design system. At Dermaly Laboratorio SAS, I optimized a Shopify ecommerce store and tested improvements to the shopping experience.
I teach ecommerce, web development, and digital business tools at Universidad Autónoma de Occidente, and design courses and mentoring for entrepreneurs and brand owners. My teaching and independent courses cover Shopify, dropshipping, and AI-assisted content creation.
