Juan Camilo Martínez Álvarez

Founded and directed a B2B marketing firm focusing on lead generation and digital marketing strategies to attract clients.

Responsible for developing and implementing marketing strategies to enhance brand presence and drive sales through trade marketing initiatives.

Led go-to-market strategies focusing on demand generation and customer engagement through digital marketing and trade marketing.

Managed marketing automation and growth marketing initiatives to enhance customer acquisition and retention.

Oversaw marketing strategies focused on B2B marketing, lead generation, and budget management to enhance brand visibility.

Coordinated marketing actions including branding, BTL, and trade marketing to improve customer experience and brand preference.

Developed and executed trade marketing strategies and BTL actions to enhance brand presence in the Caribbean region.

Designed and created advertising materials and communication strategies for the brands Teledinámica and Dinanet.

Specialized in Marketing, focusing on advanced marketing strategies and consumer behavior.

Participated in a seminar on International Marketing, exploring global marketing strategies and practices.

Studied Graphic Design, covering various aspects of design theory, digital media, and visual communication.

Completed secondary education with a focus on general studies.