Daniel Adeeko

I’m a UI/UX Designer with 3+ years of experience crafting intuitive digital products across web and e-commerce. I cover the full design process end-to-end—user research, journey mapping, information architecture, wireframing, interactive prototyping, and usability testing—through to final handoff.

I’ve consistently translated business goals into user-centred solutions: I drove a 20–40% increase in conversion rates for e-commerce clients and a 25% organic traffic lift for a financial services brand through research-led redesigns. As the sole designer on 20+ client projects, I lead stakeholder interviews, user interviews, competitive analysis, and heuristic reviews to define design direction and surface usability gaps.

In my freelance and contract work, I design and iterate complete user flows, wireframes, and high-fidelity prototypes in Figma for web and mobile-responsive experiences. I run structured A/B testing and CRO cycles on product pages, navigation, and checkout flows—improving conversion rates by 20–30% for Shopify-based clients—and I validate outcomes using Google Analytics.

I also bring strong usability and accessibility discipline, conducting usability tests with real users and applying WCAG 2.1 principles (including contrast checking and screen reader awareness). I maintain design consistency via reusable component libraries and documented design guidelines, collaborating closely with developers to ensure build accuracy during handoff reviews.