Open to opportunities

Dana O'Black

@danaoblack

Message

Creative PR and content marketing associate with a passion for storytelling.

United States

Message

What I'm looking for

I am seeking a dynamic role that fosters creativity and collaboration, where I can leverage my skills in content marketing and public relations to drive impactful campaigns.

I am a dedicated PR and Content Marketing Associate with a strong focus on developing engaging content assets for diverse digital platforms. My experience includes crafting blogs, whitepapers, press releases, and digital copy that resonate with target audiences. I thrive on building media relations, creating compelling pitches, and securing valuable media coverage for clients, enhancing their brand visibility in key publications.

During my time at BLD Marketing, I have successfully managed client social media channels, overseeing content creation, scheduling, and community engagement. My analytical skills allow me to track campaign performance and optimize strategies for maximum impact. Previously, as a Marketing Intern at The Portager, I utilized data analytics to conduct audience research, which significantly contributed to increased customer engagement and brand loyalty.

Experience

Work history, roles, and key accomplishments

Current

PR/Content Marketing Associate

Current

BLD Marketing

Jun 2021 - Present (4 years 1 month)

Focuses on the development of various content assets for digital environments on behalf of a wide array of clients including blogs, whitepapers, press releases, and digital copy. Develops and manages client media relations campaigns, crafting compelling pitches and building strong relationships with journalists to elevate client brand visibility and secure media coverage in key local and trade pub

Content Creation Media Relations Strategic Planning Hootsuite Microsoft Office Suite

Marketing Intern

The Portager

May 2020 - Present (5 years 2 months)

Analyzed market trends and conducted comprehensive audience research utilizing data analytics to identify key demographics, contributing to an increase in customer engagement and brand loyalty. Utilized audience insights to refine messaging and optimize content performance, directly contributing to increased brand visibility and audience growth.

Market Research Data Analytics Audience Research

Student Desk Receptionist

Kent State University Communications & Marketing

Jan 2020 - Present (5 years 6 months)

Responsibilities included assisting visitors, answering phone calls, and performing clerical work as needed.

Clerical Customer Service Administrative Support

Server

Culinary Services Group (Arrowood at Southwestern)

Jun 2016 - Present (9 years 1 month)

Dining room server in formal dining environment; responsible for providing a high level of customer service and ensuring that duties are completed promptly and efficiently. Additional responsibilities included food preparation, set-ups, and event preparation.

Customer Service Dining Service Teamwork

Education

Degrees, certifications, and relevant coursework

Kent State University

Bachelor of Science, Public Relations

Completed a Bachelor of Science in Public Relations with a minor in Marketing. The curriculum focused on strategic communication, media relations, and content development.