CYCynthia Yueh
@cynthiayueh
Hi, I'm Cynthia, a senior product designer based in California with 6 years of UI/UX experience.
United StatesWhat I'm looking for
Hi, I'm Cynthia, a senior product designer with 6+ years of UI/UX experience. I've designed consumer-facing products for top companies like Disney, Digitas, WeWork, and Farfetch, and have tackled various design challenges.
I'm skilled in research, prototyping, and collaborating with others to create exceptional user experiences. Notably, I have redesigned and launched App 2.0 on CN iOS and Android platforms, resulting in an 82% increase in GTV and +14pp vs. last year.
I'm passionate about driving innovation in product design and eager to work with like-minded professionals. So if you are interested in talking, please send me a message to connect.
Experience
Work history, roles, and key accomplishments
FASenior Product Designer
Farfetch
Apr 2020 - Feb 2023 (2 years 10 months)
- Leveraging insights from 3.5 million active customers, I enhanced and elevated their shopping experience on mobile. By optimizing search, homepage, and purchase processes, I aimed to improve and augment their overall experience.
WEProduct Designer
WeWork
Dec 2018 - Mar 2020 (1 year 3 months)
- Redesigned WeWork China website, increasing site conversion rate by 20% and improving brand awareness by 15%.
- Led the design of WeWork’s first DTC application (WeChat Mini-Program) from ideation to launch
- Collaborated with User Research to conduct user interviews, informing design changes and improving the sales journey.
Digital Art Director
Publicis Digitas
May 2018 - Nov 2018 (6 months)
- Responsible for several international brand digital projects, such as Ferrero Rocher seasonal e-commerce campaigns and National Geographic China digital marketing materials.
- Cooperated with the business team and won many large-scale design pitches such as Adidas neo, Bulgari, and Skechers.
- Elevate the team's design capabilities by sourcing and integrating new design resources.
TCUI/UX Designer
The Walt Disney Company
Mar 2016 - Apr 2018 (2 years 1 month)
- Redesigned Disney's Tmall online store, increasing conversions by 20% and aligning brand consistency.
- Partnered with China's top companies to create a diverse range of digital products featuring Disney's brands, including Disney Mobile Theme Packs with Xiaomi and DisneyLife streaming box with Alibaba.
- Collaborated with global teams to create the first pack of Disney animation assets, resulti
Education
Degrees, certifications, and relevant coursework
Cynthia hasn't added their education
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Availability
Location
United StatesAuthorized to work in
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