César Otárola
@csarotrola
I build high-converting websites and digital campaigns for tourism and local businesses.
Costa RicaWhat I'm looking for
I've built websites, digital campaigns, visual content, and sales materials for tourism, hospitality, local commerce, and service businesses through Otarola Web & Digital Marketing and Maverick Digital Group. I also developed OSTaller and PPMVK, combining SaaS product vision, UX, SEO, AI-oriented optimization, and user support.
At ARA Tours, I led digital marketing across website management, SEO, campaigns, social media, photography, video, and brand communication. With nearly 20 years across design, web development, and marketing, I turn digital presence audits and creative production into stronger visibility, conversion, and growth.
Experience
Work history, roles, and key accomplishments
Founder / Web Designer & Digital Marketing Consultant
Otarola Web & Digital Marketing / Maverick Digital Group
Jan 2013 - Present (13 years 8 months)
Founded and led a digital agency providing web design, development, and digital marketing services for tourism, services, and local commerce clients. Managed proprietary SaaS projects and conducted digital presence audits.
Education
Degrees, certifications, and relevant coursework
High School
High School Diploma, General Studies
Earned a High School Diploma in 2006.
Instituto Nacional de Aprendizaje
Technical Training, Graphic Design
Completed training in vector drawing, layout design, digital printing, photography, web and graphic design software operation, and web design technician training.
Instituto Nacional de Aprendizaje
Technical Training, Marketing and Sales
Completed training in point-of-sale marketing, digital sales, digital marketing, digital commerce, tourism product design, e-commerce, and Google Ads fundamentals.
Technical High School
Technical High School Degree, General Mechanics
Earned a Technical High School Degree in General Mechanics in 2005.
Instituto Nacional de Aprendizaje
Technical Training, Leadership and Management
Completed training in leadership, authority, direction, human talent management, digital competencies, social media, and communication.
Tech stack
Software and tools used professionally
Availability
Location
Costa RicaAuthorized to work in
Job categories
Skills
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