
Cristina González
@cristinagonzlez
I build music launch campaigns, artist identities, bookings, and entertainment partnerships that connect brands and audiences.
What I'm looking for
I create music launch and fanbase campaigns at CGE Alianzas while guiding artists to develop strong sonic identities, stories, and marketing strategies.
My work spans entertainment partnerships, sponsorships, product placement, licensing, brand ambassadors, and business development across music, sport, fashion, film, and lifestyle. At LaFontela, I positioned brands in entertainment through sponsorship programs, activations, licensing agreements, and brand experiences.
I've also led international-tour booking and sponsorships at TOUR21, developed a university booking module for Anáhuac Online, and worked in booking, label management, and artist management. Having spent a decade as a singer and songwriter, I combine an artist's intuition with data-informed marketing and a commitment to projects that move culture forward.
Experience
Work history, roles, and key accomplishments
A&R - Artists Development
CGE Alianzas
Feb 2026 - Present (8 months)
Guía y desarrollo de identidad sonora de artistas musicales desde un enfoque integral.
Worked as GRAMMY U Member at The recording Academy.
Mentor - Expert Music Industry (Marketing & artists development)
The Team Around You
Jan 2026 - Present (9 months)
I offer early stage artists expertise in building a strong artistic identity, crafting compelling stories, and developing effective marketing strategies. Help artists define their brand, clarify their core message, and build their online and social media presence.
Especialista en marketing musical
CGE Alianzas
Jan 2024 - Present (2 years 9 months)
Trabajo en la creación de campañas (online y offline) de lanzamiento y fidelización de fanbase para artistas y proyectos dentro de la industria de la música.
Manager de alianzas estratégicas
CGE Alianzas
Jan 2024 - Present (2 years 9 months)
Gestión de alianzas estrategias dentro del sector del entretenimiento (música, deporte, moda, cine...) y lifestyle.
🔵 Patrocinios, product placement, acuerdos de licencias, embajadores de marca, canciones ad hoc...
🔵 Business development: desarrollo conexiones con potenciales clientes y partners para ampliar presencia y relevancia de los proyectos.
Desarrolladora de temario para modulo de Booking
Anáhuac Online
May 2025 - May 2026 (1 year)
Diseño y desarrollo del temario del módulo "La logística detrás de las giras" como experta en Booking y music business.
A&R Publishing Assistant
Creative Compound Publishing and Partnerships
Jan 2026 - Mar 2026 (2 months)
Worked as A&R Publishing Assistant at Creative Compound Publishing and Partnerships.
Strategic Partnership manager
LaFontela
Jan 2024 - Jul 2025 (1 year 6 months)
Strategic Partnership manager en Lafontela. Gestión de alianzas comerciales, dedicada al posicionamiento de marcas en el sector del entretenimiento (Deporte, Moda, Música, Arte, Plataformas VOD-Cine., etc.) a través de acciones de marketing como programas de patrocinios, activaciones de marca, product placement, acuerdos de licencia y experiencias de marca, entre otras.
www.lafontela.com
Executive producer
We are Love Int
Dec 2024 - Mar 2025 (3 months)
Worked as Executive producer at We are Love Int.
Executive producer
TOUR21
Dec 2024 - Mar 2025 (3 months)
Responsable de booking y gestión de patrocinios para giras a nivel internacional
Metas personales
Career Break
Sep 2023 - Nov 2023 (2 months)
Inmersión cultural en EEUU para conocer la cultura, mejorar el idioma y ampliar horizontes.
Booker
Barcino Management
Jun 2023 - Aug 2023 (2 months)
Worked as Booker at Barcino Management.
Label Manager Junior
BOP music
Feb 2022 - Jun 2022 (4 months)
Worked as Label Manager Junior at BOP music.
Auxiliar de marketing
Butik.cool
Aug 2021 - Nov 2021 (3 months)
Worked as Auxiliar de marketing at Butik.cool.
Cantante
Tina Escribano
Sep 2010 - Oct 2021 (11 years 1 month)
A parte de mi labor 'behind the scenes' en la industria de las artes y entretenimiento, desarrollé mi proyecto personal como cantante y compositora durante 10 años. "Tina Escribano", recoge todo lo que aprendí y fui en mi etapa más temprana dentro de la música.
Booking Manager
Deeplomatic Recordings
Dec 2019 - Apr 2020 (4 months)
Worked as Booking Manager at Deeplomatic Recordings.
Booking agent
Deeplomatic Recordings
Dec 2019 - Apr 2020 (4 months)
Trabajo de booking y management para los artistas de sello Deeplomatic Recordings
Booking agent
Cumac Bookings
Nov 2018 - Dec 2019 (1 year 1 month)
Agente de booking en la empresa "Cumac Bookings Agency". Trabajamos con artistas internacionales de música techno y tech house. Responsable de la contrataión en continente asiático.
Supervisora de eventos
Freelance (Self employed)
Apr 2017 - Mar 2018 (11 months)
Worked as Supervisora de eventos at Freelance (Self employed).
Education
Degrees, certifications, and relevant coursework
Vanderbilt University
“Understanding the music business:What is the music worth?”, Music Business
Xperience Makers
Curso Patrocinio e Inversión para Entretenimiento
2026 - 2026
WME | william morris endeavor
NXT Industry Sessions, Entertainment Industry
2025 - 2025
- Strategic Fundamentals: An informed perspective on how to assess Intellectual Property (IP), analyze industry trends, and apply the Executive Mindset to see opportunities in long-term trajectories.
- Business Acumen: A solid introductory grasp of how Financial Flows and core Revenue Streams drive strategic decision-making across entertainment sectors.
- Professional Readiness: Demonstrated abili
LALIGA BUSINESS SCHOOL
Venta de patrocinios Deportivos, Empresa, gestión, marketing y disciplinas afines
2024 - 2024
Northwestern University
Sports marketing, Marketing
2024 - 2024
Cursiva
Especialista en marketing editorial, Marketing editorial
2023 - 2023
Curso especializado en marketing en el sector editorial de la mano de Cursiva (escuela oficial de Penguin Random House)
Australian Film Television and Radio School
The Essential Financial Management Toolbox for Film, Screen and Broadcast, Gestión de las artes escénicas y audiovisuales
2021 - 2022
UCLA Extension
Marketing Entertainment: Strategies for the Global Marketplace, Marketing internacional
2022 - 2022
The Open University
The business of Film, Cinematografía y producción de cine y vídeo
film distributors' association ltd.
Film Distribution: Connecting Films with Audiences, Cinematografía y producción de cine y vídeo
2022 - 2022
iLERNA
Grado superior, Marketing y publicidad
2020 - 2022
Escuela de blues de Madrid
Piano de Blues, producción y combo de blues clásico, Piano de blues, agrupación combo de blues y producción
2015 - 2016
Berklee College of Music
Curso "Introduction to the music business", Music Business (modalidad Online)
2016 - 2016
CEV. Escuela Superior de Comunicación, Imagen y Sonido
"Diploma en escuela de artistas de Jesús Yanes", música, artes escénicas y desarrollo artístico
2011 - 2014
Availability
Location
Authorized to work in
Website
lafontela.comSalary expectations
Job categories
Skills
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