Cristina González
@cristinagonzlez
I build music launch campaigns, artist identities, bookings, and entertainment partnerships that connect brands and audiences.
SpainWhat I'm looking for
I create music launch and fanbase campaigns at CGE Alianzas while guiding artists to develop strong sonic identities, stories, and marketing strategies.
My work spans entertainment partnerships, sponsorships, product placement, licensing, brand ambassadors, and business development across music, sport, fashion, film, and lifestyle. At LaFontela, I positioned brands in entertainment through sponsorship programs, activations, licensing agreements, and brand experiences.
I've also led international-tour booking and sponsorships at TOUR21, developed a university booking module for Anáhuac Online, and worked in booking, label management, and artist management. Having spent a decade as a singer and songwriter, I combine an artist's intuition with data-informed marketing and a commitment to projects that move culture forward.
Experience
Work history, roles, and key accomplishments
Guía y desarrollo de identidad sonora de artistas musicales desde un enfoque integral.
Worked as GRAMMY U Member at The recording Academy.
Mentor - Expert Music Industry (Marketing & artists development)
Jan 2026 - Present (8 months)
I offer early stage artists expertise in building a strong artistic identity, crafting compelling stories, and developing effective marketing strategies. Help artists define their brand, clarify their core message, and build their online and social media presence.
Gestión de alianzas estrategias dentro del sector del entretenimiento (música, deporte, moda, cine...) y lifestyle.
🔵 Patrocinios, product placement, acuerdos de licencias, embajadores de marca, canciones ad hoc...
🔵 Business development: desarrollo conexiones con potenciales clientes y partners para ampliar presencia y relevancia de los proyectos.
Trabajo en la creación de campañas (online y offline) de lanzamiento y fidelización de fanbase para artistas y proyectos dentro de la industria de la música.
Diseño y desarrollo del temario del módulo "La logística detrás de las giras" como experta en Booking y music business.
Worked as A&R Publishing Assistant at Creative Compound Publishing and Partnerships.
Strategic Partnership manager en Lafontela. Gestión de alianzas comerciales, dedicada al posicionamiento de marcas en el sector del entretenimiento (Deporte, Moda, Música, Arte, Plataformas VOD-Cine., etc.) a través de acciones de marketing como programas de patrocinios, activaciones de marca, product placement, acuerdos de licencia y experiencias de marca, entre otras.
www.lafontela.com
Worked as Executive producer at We are Love Int.
Metas personales
Career Break
Sep 2023 - Nov 2023 (2 months)
Inmersión cultural en EEUU para conocer la cultura, mejorar el idioma y ampliar horizontes.
Worked as Booker at Barcino Management.
Worked as Label Manager Junior at BOP music.
Worked as Auxiliar de marketing at Butik.cool.
A parte de mi labor 'behind the scenes' en la industria de las artes y entretenimiento, desarrollé mi proyecto personal como cantante y compositora durante 10 años. "Tina Escribano", recoge todo lo que aprendí y fui en mi etapa más temprana dentro de la música.
Worked as Booking Manager at Deeplomatic Recordings.
Trabajo de booking y management para los artistas de sello Deeplomatic Recordings
Agente de booking en la empresa "Cumac Bookings Agency". Trabajamos con artistas internacionales de música techno y tech house. Responsable de la contrataión en continente asiático.
Worked as Supervisora de eventos at Freelance (Self employed).
Education
Degrees, certifications, and relevant coursework
Vanderbilt University
“Understanding the music business:What is the music worth?”, Music Business
UCLA Extension
Marketing Entertainment: Strategies for the Global Marketplace, Marketing internacional
2022 - 2022
film distributors' association ltd.
Film Distribution: Connecting Films with Audiences, Cinematografía y producción de cine y vídeo
2022 - 2022
Australian Film Television and Radio School
The Essential Financial Management Toolbox for Film, Screen and Broadcast, Gestión de las artes escénicas y audiovisuales
2021 - 2022
iLERNA
Grado superior, Marketing y publicidad
2020 - 2022
The Open University
The business of Film, Cinematografía y producción de cine y vídeo
Berklee College of Music
Curso "Introduction to the music business", Music Business (modalidad Online)
2016 - 2016
Escuela de blues de Madrid
Piano de Blues, producción y combo de blues clásico, Piano de blues, agrupación combo de blues y producción
2015 - 2016
CEV. Escuela Superior de Comunicación, Imagen y Sonido
"Diploma en escuela de artistas de Jesús Yanes", música, artes escénicas y desarrollo artístico
2011 - 2014
Xperience Makers
Curso Patrocinio e Inversión para Entretenimiento
2026 - 2026
WME | william morris endeavor
NXT Industry Sessions, Entertainment Industry
2025 - 2025
- Strategic Fundamentals: An informed perspective on how to assess Intellectual Property (IP), analyze industry trends, and apply the Executive Mindset to see opportunities in long-term trajectories.
- Business Acumen: A solid introductory grasp of how Financial Flows and core Revenue Streams drive strategic decision-making across entertainment sectors.
- Professional Readiness: Demonstrated abili
Northwestern University
Sports marketing, Marketing
2024 - 2024
LALIGA BUSINESS SCHOOL
Venta de patrocinios Deportivos, Empresa, gestión, marketing y disciplinas afines
2024 - 2024
Cursiva
Especialista en marketing editorial, Marketing editorial
2023 - 2023
Curso especializado en marketing en el sector editorial de la mano de Cursiva (escuela oficial de Penguin Random House)
Availability
Location
SpainAuthorized to work in
Website
lafontela.comSalary expectations
Job categories
Skills
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