Open to opportunities

Cristal Gonzalez

@cristalpgonzalezr

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Communications specialist and content strategist with nearly 10 years producing bilingual, high-quality content.

Dominican Republic

Message

What I'm looking for

I’m looking for a remote-friendly role where I can own content strategy, maintain strict quality standards, and use AI tools daily—combining writing, design, and performance-focused delivery across channels.

I’m a communications professional with nearly 10 years of experience producing and managing content across nonprofit, healthcare, and business contexts. I write, design, and think strategically—applying standards consistently and working well independently in remote environments.

In my roles, I manage content strategy and visual production across multiple brand accounts, and I design full institutional sales decks from brief to delivery. I also write scripts and develop creative strategy for short-form video, coordinating production with external editors.

I’ve led marketing and communications as a one-person department for a healthcare clinic serving US veterans, including full website development: content architecture, UX decisions, and conversion flows. I plan and execute multi-channel campaigns with structured budget allocation across digital, print, and in-clinic channels.

Across NGO work, I manage communications strategy and brand consistency across country operations, build high-performance email automation flows in Doppler (segmentation, conditional branching, multi-step sequences, and re-engagement triggers), and lead fundraising campaigns reaching 1,800+ people across 14 communities.

Experience

Work history, roles, and key accomplishments

Current

Communications and Content Specialist

Current

EMO 360

Jan 2026 - Present (5 months)

Manage content strategy and visual production across 5 brand accounts, ensuring graphic design and image consistency. Build sales decks and develop short-form video scripts and creative strategy, coordinating with external editors.

Content Strategy Graphic Design Video Scripts Creative Direction Brand Consistency Canva Adobe Illustrator Visual Hierarchy

Communications Manager

BuceoEcologico RD

Oct 2025 - Feb 2026 (4 months)

Managed social media, content calendar, and copywriting for a marine conservation NGO and scuba diving school. Produced short-form video end to end and developed volunteer recruitment campaigns for coral restoration programs.

Social Media Management Copywriting Video Production Scripting Video Editing Creative Strategy Brand Messaging

Marketing and Brand Manager

WellVet Health & Wellness Centre

Sep 2022 - Sep 2025 (3 years)

Led marketing and communications for a healthcare clinic serving US veterans, operating as a one-person department in English. Directed website development and conversion flows and executed multi-channel campaigns across digital, print, and in-clinic channels.

Marketing Strategy Communications Management Website Content Architecture WordPress Google Workspace Bilingual Copywriting

Communications Manager, DR and Haiti

TECHO Dominican Republic and Haiti

Sep 2019 - Aug 2022 (2 years 11 months)

Managed communications strategy and brand consistency across Dominican Republic and Haiti operations. Built Doppler email automation flows and led a fundraising campaign reaching 1,800+ people across 14 communities in 5 provinces.

Communications Strategy Brand Consistency Email Marketing Segmentation Conditional Branching Fundraising Open Tracking & Re Engagement

Communications Coordinator

TECHO Dominican Republic

Mar 2018 - Sep 2019 (1 year 6 months)

Managed social media, content creation, and communications strategy for the Dominican Republic operation prior to expanding to binational scope. Supported consistent brand messaging across evolving program coverage.

Social Media Management Content Creation Communications Strategy Brand Messaging Copywriting Content Planning Quality Review Remote Collaboration Bilingual Communication

Communications and Content Intern

Miss Rizos

Oct 2018 - Jan 2019 (3 months)

Wrote copy for email marketing and blog content and managed community engagement for a haircare brand. Handled photography to support brand-aligned marketing materials.

Blog Writing Community Management Photography Content Creation Brand Voice Editing & Proofreading Marketing Communications

Communications and Social Media Manager

La Savonnerie RD

Aug 2017 - Mar 2018 (7 months)

Managed social media and developed marketing strategy for a local artisan brand. Designed graphics, produced photography, edited video, and supported campaign execution across channels.