Open to opportunities

Colette Izuora

@coletteizuora

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Public Relations and creative strategist specializing in digital storytelling, brand advocacy, and audience engagement.

Nigeria

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What I'm looking for

I’m looking to help brands grow through strategic communications, community-driven social media, and high-clarity creative—partnering with teams that value experimentation in UX research and visual storytelling.

I’m a Public Relations professional and Creative Strategist, focused on bridging brand identity and audience engagement through digital storytelling, graphic design, UX research, and strategic communication.

I’ve driven measurable growth—engineering a content strategy that boosted Facebook engagement by 156%—and created high-impact visual campaigns for organizations including LAMPAIX and FIDA for the 16 Days of Activism against Gender-Based Violence.

On freelance projects, I conceptualize, script, and edit video content aligned to brand aesthetics and typography, while also supporting day-to-day operations like scheduling and client communications. I develop original digital art and design assets for both personal and corporate brands.

Earlier roles include serving as a Social Media Officer for Soar Appliances Ltd., maintaining a WordPress e-commerce site with accurate inventory/SKU updates and handling customer relations for digital inquiries. I also completed a Public Relations internship at Grayling Middle East, supporting media outreach, press kit preparation, and corporate communications.

Experience

Work history, roles, and key accomplishments

Current

Freelance Creative & Admin Strategist

Current

Freelance

Mar 2021 - Present (5 years 2 months)

Led brand advocacy design initiatives for LAMPAIX (NGO) and FIDA for the 16 Days of Activism campaign against gender-based violence. Conceptualized, scripted, and edited video content to match brand aesthetics, while providing administrative support for scheduling and client communications.

Graphic Design Digital Art Video Editing Administrative Support UX Research Client Communication

Social Media Officer

Soar Appliances Ltd

Mar 2020 - Feb 2021 (11 months)

Built a content strategy that increased Facebook engagement by 156% within four months. Managed the WordPress website (inventory accuracy, price updates, SKU management) and served as the primary contact for digital customer inquiries.

Social Media Strategy Content Strategy WordPress Customer Relations Inventory Management

Public Relations Intern

Grayling Middle East

Sep 2018 - Nov 2018 (2 months)

Supported the launch of Hampton by Hilton’s newest location through media outreach and press kit preparation. Wrote press releases, op-eds, and briefing reports for major accounts (including Hilton Kuwait) and researched and vetted brand influencers for client campaigns.

Media Relations Op Eds Corporate Communications Copywriting Newsletter Writing Press Kit Preparation

Customer Service Intern

Canadian University Dubai

Nov 2017 - May 2018 (6 months)

Managed student and lead databases in Salesforce, ensuring data integrity and real-time updates. Coordinated communication between prospective students and faculty departments to support improved intake conversion.

Salesforce CRM CRM Data Management Customer Support Data Integrity Communication Lead Management

Education

Degrees, certifications, and relevant coursework

Canadian University Dubai

Bachelor of Arts, Public Relations

B.A. in Public Relations at Canadian University Dubai with coursework in strategic communications, social marketing, online PR, computerized media archiving, UX design principles, and statistics.