Cojoe Akwetey

Building Africa's first consumer insights economy.

An apparel and fashion retail site located in Accra, Ghana. Shaddas aims at promoting Ghanaian and African-owned brands.
- In charge of designing, developing, and managing the Shaddas Outlet. - www.shaddas.com
- Designed and executed successful social media advertising campaigns, achieving a 25% increase in brand engagement and customer retention.
- Conducted in-depth market research and analysis

- Orchestrated and executed comprehensive digital marketing campaigns for clients, resulting in a 30% average increase in online leads and sales.
- Implemented advanced SEO strategies, improving website organic traffic by 27% and securing top-ranking positions for critical keywords.
- Established and maintained client relationships, ensuring customer satisfaction and fostering long-term partnershi

Assigned to the marketing and sales team in Rennes, France.
- Digital strategy development for B2B market of hi-tech consumer products.
- Design and creation of product mock-ups.
- Collaborated with cross-functional teams, including warehouse staff and content creators, to ensure a cohesive and integrated marketing approach across all channels.

Planning, organizing, coordinating, and controlling resources assigned to projects. Designing and developing websites and applications for clients.
UI/UX testing and optimization.
Managing creatives and leading content ideation.
Client account management

- Assisted in recruitment efforts, including candidate sourcing, screening, and interview coordination, resulting in a streamlined hiring process and successful onboarding of top talent.
- Provided administrative assistance to the HR team, handling scheduling, meeting coordination, and document preparation, enhancing departmental efficiency and productivity.
- Maintained accurate and confidential

- Managed day-to-day operations during the weekend, ensuring the smooth functioning of the gas station, timely fuel replenishment, and inventory management.
- Managed cash transactions and handled financial reconciliation accurately, maintaining accountability and contributing to overall financial integrity.
- Provided exceptional customer service, addressing inquiries, resolving concerns, and mai

Issued Jun 2021

In-depth study of marketing and advertising