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chloe lin

@chloelin

UI/UX Designer at Guangzhou Hongce Network Technology Co., Ltd.; redesigned Xianzhi Mingju, lifting core interaction metrics.

China

Message

At Guangzhou Hongce Network Technology Co., Ltd., I led UX and visual design for apps, the corporate website, and H5. For Xianzhi Mingju, I reworked the information hierarchy, user journeys, and visual system; after the redesign, new-user click rate reached 62.9% and core-feature guidance reached 79.2%.

I also designed a responsive official website for Fengsui Tang (Hong Kong), where bookings rose 60% in the first three months. I use design systems and AIGC workflows, which improved routine asset efficiency by 60%+.

Experience

Work history, roles, and key accomplishments

UI Visual Designer

Guangzhou Hongce Network Technology Co., Ltd.

Mar 2022 - Mar 2026 (4 years)

Led UX and visual design for apps, corporate website, and H5, from requirements discovery to high-fidelity UI and engineering handoff. Built cross-platform design systems and integrated AIGC workflows, improving routine asset efficiency by 60%+.

Figma Photoshop ChatGpt Claude AIGC Design Systems Interaction Design Prototyping User Journeys Information Architecture Visual Design H5 Design Responsive Design Data Visualization Campaign Design

UI Designer

Guangzhou Jinshi Information Technology Co., Ltd.

Jun 2020 - Jan 2022 (1 year 7 months)

Designed the Meigang Telecom app interface and version updates, improving interactions and UI in key modules. Created data visualizations for business reports, improving readability and supporting business decisions.

UI Design Interaction Design Data Visualization Visual Design App Design