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chezre van rensburg

@chezrevanrensburg

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Passionate SEO content writer and editor with diverse expertise.

South Africa

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What I'm looking for

I seek a role that values creativity and collaboration, offering opportunities for growth and impact.

I am a passionate and versatile professional with extensive experience in SEO writing and editing, having crafted over 500 articles across various niches. My expertise lies in aligning content with Google's NLP and E-E-A-T principles, ensuring high-ranking, optimized articles that resonate with diverse audiences. I thrive in mission-driven teams, dedicated to delivering value and impact through my work.

In my role as a Senior SEO Content Writer & Editor at Grassroots Content, I not only produced high-quality content but also trained and onboarded new writers, creating internal guides to maintain quality and consistency. My meticulous approach to fact-checking and editing has resulted in an impressive editorial accuracy rate of over 99%. I am skilled in using various SEO tools and have a strong background in adapting content for different platforms and audiences.

Beyond writing, I have experience in management and recovery coaching, where I provided emotional support and mentorship to individuals in recovery. My diverse skill set, including customer service and team leadership, allows me to adapt to various roles while maintaining a focus on compassion and growth.

Experience

Work history, roles, and key accomplishments

Deli & Spa Manager

Twisted Whiskers Pet Deli & Spa

Jan 2025 - Present (6 months)

Oversaw daily operations of the pet deli and managed the grooming spa, ensuring high standards in customer service and product presentation. Led and motivated a team of 10+ staff, handling scheduling, task delegation, and performance management.

Customer Service Product Presentations Team Leadership Scheduling Merchandising Sales Inventory Management

House Manager & Recovery Coach-in-Training

Diamond Recovery Centers- Randburg Halfway House

Jun 2024 - Present (1 year 1 month)

Provided daily supervision, emotional support, and mentorship to residents in early recovery, fostering a structured and compassionate environment for reintegration. Assisted in the overall management of the sober living facility, including planning daily routines and ensuring smooth operation of house protocols.

Emotional Support Mentorship Facility Management Medication Distribution Recovery Coaching Community Building

Senior SEO Content Writer & Editor

Grassroots Content

Aug 2021 - Present (3 years 11 months)

Wrote and edited over 500 high-ranking, SEO-optimized articles, specializing in PPC-restricted industries and achieving consistent first-page rankings by aligning content with Google’s NLP and E-E-A-T principles. Trained and onboarded new writers, creating internal guides and editorial checklists, and edited AI-generated drafts to human-grade quality.

seo writing Content Editing NLP E E A T SurferSEO Grammarly NeuronWriter Google Docs ProWritingAid Neuron Writer

Receptionist & Assistant

Radiokop Animal Clinic

Apr 2016 - Present (9 years 3 months)

Greeted clients and pets with professionalism, scheduled appointments, and managed the clinic calendar. Handled incoming phone calls and emails, providing information and triaging concerns, while ensuring cleanliness and organization of the front office.

Client Relations Appointment Management Calendar Management Administrative Support

Education

Degrees, certifications, and relevant coursework

Ubuntu Academy of Coaching Training

Professional Recovery Coach Certification, Recovery Coaching

Currently studying for a Professional Recovery Coach Certification. This program focuses on equipping individuals with the skills and knowledge to support others in their recovery journeys.

Cambridge High School

IGCSE & AS Levels, General Studies

Completed IGCSE and AS Levels, which are international qualifications recognized for university entrance. This curriculum provided a broad foundation across various subjects.