Open to opportunities

Chetna Taluja

@chetnataluja

Message

I build customer acquisition and retention systems that reduce CAC and improve lifecycle engagement.

India

Message

What I'm looking for

I'm looking to lead acquisition, retention, and customer experience initiatives where I can use data, AI-assisted workflows, and cross-functional collaboration to improve lifecycle engagement, reduce CAC, and build scalable growth systems.

At MyYogaTeacher, I lead global acquisition and retention operations, managing a 15-member team across activation, retention, and revenue expansion. I've reduced CAC by 85%, improved six-month retention by 10%, and built AI-assisted reporting, personalized outreach, and quality-check systems.

My background also includes customer experience, business analysis, and project coordination across MyYogaTeacher, Tekplay Systems, and The NorthCap University. I use customer insights, lifecycle strategy, content flows, dashboards, and cross-functional collaboration to improve user journeys and operational outcomes.

Experience

Work history, roles, and key accomplishments

Current

Head of Customer Acquisition & Retention

Current

MyYogaTeacher

Apr 2023 - Present (3 years 5 months)

Led global operations for a 15-member acquisition and retention team, achieving an 85% reduction in CAC and improving 6-month retention by 10% through data-informed systems and AI-assisted workflows.

Customer Acquisition Retention Strategy Lifecycle Marketing AI Team Leadership Process Improvement