Chennuri Vignesh

I'm pursuing an MBA in Business Management, focused on Marketing and Business Analytics, and I enjoy using data to solve real business problems.

For a mobile-industry brand preference project, I collected and analyzed consumer survey data to understand brand preferences and switching behaviour.

I used SQL and Python to clean and analyze the data, then built Power BI and Tableau dashboards to communicate the findings.

I identified price, camera, battery, performance, and brand loyalty as key purchase factors, translating them into recommendations for customer retention and marketing strategy.