At THG, I directed a phased migration from React/Next.js to Astro.js across six workstreams with a 12-member cross-functional team. The migration cut page weight by 67% and lifted organic traffic by 46%.
I established performance engineering practices at THG, including Core Web Vitals budgets and automated Lighthouse CI and Calibre audits. I also built an internal monitoring platform that reduced reliance on paid third-party tools by 42%.
Across roles at PureSoftware, Keyafe, and Octopus Group, I improved frontend performance and shared systems, from optimizing a Next.js monorepo serving 50 sites to building reusable component libraries and e-commerce flows.
I created and shipped four open-source developer tools: BlazeFW, Bosejs, Islandscape, and Holi. Their work spans frontend frameworks, compiler tooling, Astro island visualization, and a zero-runtime CSS compiler.

