Open to opportunities

YASMINE BENDRAKA

@yasminebendraka

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Marketing professional focused on brand management, regional campaigns, and digital growth.

Morocco

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What I'm looking for

I seek a marketing role where I can lead brand strategy and regional campaigns, work cross-functionally, and drive measurable digital growth in a collaborative, consumer-focused team.

I am a results-driven marketing professional with hands-on experience managing brand promotions, content creation, and online presence for regional markets. I currently lead brand and marketing activities for North, West & Central Africa, coordinating campaigns across different markets in the region.

My background includes supporting end-to-end project launches, from brand identity and positioning to merchandising and website optimization. I have contributed to launching the brand “Moul Pounj” and supported customer experience improvements and e-commerce readiness.

I bring practical experience from multiple internships in marketing, purchasing, supply chain and after-sales functions, where I worked on supplier coordination, localization of supplies research, and campaign planning. I effectively collaborate with agencies, sales teams, and cross-functional partners to deliver integrated marketing programs.

I combine a Master of Arts in Marketing and a Bachelor in Purchasing & Sourcing Management with strong analytical and creative skills, using tools such as SAP, SPSS, Canva and Affinity Designer. I am committed to consumer-centric strategies, clear brand storytelling, and measurable growth.

Experience

Work history, roles, and key accomplishments

Current

Brand & Marketing Manager

Current

MANN+HUMMEL

Feb 2024 - Present (2 years 1 month)

Manage promotions, content creation, and online presence for three brands across digital channels; plan, budget, and execute regional marketing campaigns and events across five markets in coordination with agencies, sales teams, and customers.

Brand Management Digital Marketing Campaign Planning Content Creation Budgeting Competitive Analysis Event Coordination Stakeholder Management

Marketing Trainee

Innoflex

Oct 2023 - Jan 2024 (3 months)

Contributed to creation and launch of the brand 'Moul Pounj', including brand identity, positioning, merchandising, and supported website development and customer experience optimization.

Brand Identity Positioning Merchandising Website Optimization Content Creation Market Research

Intern, After Sales Purchasing

Renault Commerce Maroc

Mar 2022 - May 2022 (2 months)

Supported supplier coordination and cross-functional communication for after-sales purchasing and localization of supplies as part of thesis research.

Purchasing Cross Functional Communication Localization Procurement SAP Documentation