Ceyhun Çakanel

@ceyhunakanel

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Senior Marketing Manager with expertise in fintech and growth strategies.

Turkey

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What I'm looking for

I am seeking a dynamic role that fosters innovation and growth, with opportunities for leadership and strategic impact.

As a Senior Marketing Manager at Vodafone, I have successfully driven significant revenue growth and user engagement through innovative marketing strategies. In my current role, I achieved a remarkable 44% increase in revenue for Vodafone Electronic Money and Payment Services in just five months, alongside a 167% rise in transaction amounts for Vodafone Paycard. My ability to leverage data and market insights has been instrumental in boosting app downloads by 38%, enhancing both paid and unpaid user acquisition.

Previously, I led a cross-functional team of 15 in mobile acquisition, where I launched the first market product with a do-it-yourself feature, resulting in a 10% sales increase within three months. My experience spans various roles, including Product Manager for prepaid products, where I delivered innovative solutions that contributed to a 6% year-over-year revenue increase. My commitment to excellence and strategic thinking has consistently driven positive outcomes across all my projects.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing Manager, Fintech

Current

Vodafone

Apr 2023 - Present (2 years 2 months)

Grew Vodafone Electronic Money and Payment Services Co.'s revenue by 44% in 5 months, boosting paid users and increasing Vodafone Pay card transaction amount by 167%. Increased Vodafone Pay app downloads by 38% in 5 months, driving both paid and unpaid marketing.

Fintech Payments Marketing Strategy Revenue User Acquisition Digital Marketing Product Management Analytics B2C Strategic Planning

Marketing Manager, Mobile Acquisition

Vodafone

Apr 2020 - Apr 2023 (3 years)

Managed a cross-functional team of 15 and collaborated with finance, brand, and trade marketing teams to increase mobile acquisition for prepaid and postpaid products. Launched a first-in-market product with a do-it-yourself feature, growing sales KPI by +10% in the first three months.

Cross Functional Collaboration Product Launch Sales KPIs Digital Marketing Lead Generation Product Research Strategic Marketing Team Management

Product Manager, Prepaid Products

Vodafone

Mar 2018 - Apr 2020 (2 years 1 month)

Improved prepaid product management and strategy, acting as a senior manager for a team of 3 people. Delivered innovative prepaid products by leading technology teams, which reflected into a +6% YoY revenue increase.

Product Management Product Strategy Team Leadership Revenue Telecommunications Agile

Senior Associate Marketing Manager, Customer Value Management

Vodafone

Jun 2016 - Mar 2018 (1 year 9 months)

Accelerated engagement of My Vodafone application, achieving a 50% YoY increase of active users via a disruptive digital-first loyalty program. Established Home Internet retention operations, resulting in a +2% churn improvement for Vodafone Home Internet base customers.

CRM Digital Marketing Loyalty Programs Customer Engagement Telecommunications Data Analysis Strategic Marketing

Associate Marketing Manager, Consumer Business Unit

Vodafone

May 2014 - Jun 2016 (2 years 1 month)

Contributed to the goals and strategies of the mass segment through the design and execution of Social Business Models for three segments. Deployed Farmers’ Club, a holistic loyalty program targeting people in rural areas of Turkey, into 5 different Vodafone countries as a best practice.

Marketing Strategy Social Business Models Loyalty Programs Market Segmentation Strategic Planning B2C Telecommunications

Marketing Specialist, Vodafone Business Unit

Vodafone

Jul 2012 - May 2014 (1 year 10 months)

Increased 5% Market share vs previous year in 2013, thanks to insight-driven propositions such as free shop insurance for merchants. This role focused on business-to-business marketing strategies.

Marketing Market Share Growth B2B Telecommunications Strategic Marketing Product Marketing Sales Support Market Analysis

Education

Degrees, certifications, and relevant coursework

Istanbul Technical University

Bachelor of Engineering, Industrial Engineering

Activities and societies: Vice President of ITU Industrial Engineering Society (2011)

Completed a comprehensive curriculum in Industrial Engineering, focusing on optimizing complex processes, systems, and organizations. Gained expertise in areas such as operations research, supply chain management, and quality control.