Ceri MORRIS
@cerimorris
Experienced financial services product leader focused on customer experience, product strategy, and profitable growth.
CanadaWhat I'm looking for
I am a seasoned Financial Services professional with over 20 years' experience delivering customer-centric product and proposition strategy across home, motor, fleet, SME and protection lines. I blend product ownership with stakeholder management to drive underwriting efficiency, compliance and commercial outcomes.
My career highlights include redesigning Legal Expenses Insurance, launching new propositions rapidly (including pet and travel insurance), delivering significant profit uplifts, and enabling market expansion into Quebec and other segments. I lead supplier governance, P&L management, and cross-functional change programs that improve straight-through processing and customer satisfaction.
I am organized, risk-aware and collaborative, taking personal ownership to deliver results in fast-paced commercial environments. I enjoy coaching teams, optimizing processes, and using data-driven insight to shape product strategy and scale profitable growth.
Experience
Work history, roles, and key accomplishments
Home Insurance Product Manager
Square One Insurance
Apr 2024 - Present (1 year 6 months)
Own end-to-end home insurance and add-on products, driving enhancements to customer experience, underwriting efficiency, and operational workflows; redesigned Legal Expenses Insurance and launched it in Quebec while negotiating improved supplier pricing and migrating existing policies.
Product Manager – Vans, EVs & Fleet
Arval Vehicle Leasing
Apr 2022 - Nov 2023 (1 year 7 months)
Managed a portfolio of vans, electric vans, telematics and fleet protection products owning P&L, pricing, supplier contracts and product strategy; launched apps and data initiatives connecting 200,000+ vehicles and led cross-country pilots.
Product Manager – General Insurance
Metro Bank
Apr 2021 - Apr 2022 (1 year)
Launched and managed Pet, SME and Travel insurance propositions overseeing supplier governance, compliance and financial performance; delivered a six-week Pet Insurance launch and increased SME sales by 60% via targeted pricing.
Client Portfolio Manager
Target Group (Tech Mahindra)
Nov 2019 - Mar 2021 (1 year 4 months)
Owned strategic client relationships and contract governance for major accounts (DVLA, Barclays, Principality), delivering significant profit uplifts and securing multiple contract extensions.
General Insurance Product Manager
TSB Bank
May 2016 - Sep 2019 (3 years 4 months)
Owned acquisition and marketing strategy for Home Insurance, leading pricing, compliance and partner management with Aviva to deliver £22–£24M annual profit and multi-channel sales uplifts.
General Insurance & Protection Manager
TSB Bank
Dec 2014 - May 2016 (1 year 5 months)
Managed Aviva partnership and protection product portfolio, leading migration of 145,000 customers to new providers with 94% retention and reducing complaints by 40% year-on-year.
Customer Experience Manager
Lloyds Banking Group
Jan 2007 - Dec 2014 (7 years 11 months)
Held multiple customer experience and marketing roles delivering campaigns and channel governance, including a Halifax Sundays campaign that achieved a 20% sales uplift and launching an insurance comparison site.
Education
Degrees, certifications, and relevant coursework
John Frost High School
High School Diploma equivalent, General Secondary Education
1993 - 1998
Completed secondary education with studies in Mathematics, English, Science, Drama, Catering, Geography, and French.
IIInstitute of Direct Marketing (IDM)
Certificate, Direct Marketing
Completed the Complete Direct Marketing programme focused on direct marketing principles and practice.
Strive4Ward Training
Professional Development Courses, Marketing
Completed short courses including Beating the Competition, Marketing Strategy & Planning, Introduction to Brand, and Market Research Management.
Strive4Ward Training
Six Sigma Yellow & Green Belt, Process Improvement
Completed Six Sigma Yellow & Green Belt process improvement training.
Burton Morris / LTSB
Training Certificate, Brand Communications
Completed brand 'Tone of voice' training.
Cardiff Digital Training
Level 1 Course, Digital Copywriting
Completed a Digital Copywriting Level course.
Insurance Licensing - Ontario & Canadian Provinces
Level 1 Personal Lines Licence, Insurance
Obtained Level 1 personal lines licences for Ontario, British Columbia, Alberta, Saskatchewan, and Manitoba.
Tech stack
Software and tools used professionally
Availability
Location
CanadaAuthorized to work in
Job categories
Interested in hiring Ceri?
You can contact Ceri and 90k+ other talented remote workers on Himalayas.
Message CeriFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
