Caroline Machado

I’m passionate about digital media and the entertainment industry, with a sharp eye for trends, audience behavior, and visual storytelling. I enjoy creating content that resonates with people and transforming ideas into engaging digital experiences, bringing a creative, curious, and practical mindset to every project.

At Sony Europe as a Sales Support Intern, I supported internal projects through documentation, task tracking, follow-up, and reporting. I monitored deadlines, action points, and internal requests, and prepared reports, summaries, and presentation materials to keep workflows organized.

As a Social Media Manager at Altopo Communication Agency, I managed social media accounts from content planning to publishing, maintaining brand consistency and fostering audience engagement. I also helped assess client needs and adapt content plans to avoid delays or missed goals, collaborating with clients to drive a 25% increase in customer satisfaction. Earlier, as a Content Curator at Tech Mahindra, I reviewed and curated content for the “YouTube Selfie” project, increasing assertive content by 15% to better align with quality standards and goals.

My marketing experience includes supporting campaigns and event activations as a Marketing & Communication Intern at Coca-Cola FEMSA Brasil, helping enhance local brand visibility and execute 15+ marketing initiatives. I’m grounded in Communication and Media studies and certified in Google Ads Search, Google Analytics, and Agile Project Management, and I enjoy using tools like Canva, Figma, Adobe Creative Cloud, and CapCut to turn strategies into compelling content.