AGUEROUANI AYA

Managed social media and content strategies for 7 brands across consumer goods, food, hospitality, healthcare, real estate, and sustainable energy. Created social content for Rubicon, a UK soft drinks brand, adapted to a UK audience.

Built the social media strategy and posting plan for a music and sports festival and covered it live on site.

Developed the brand and social media strategy and built athletes' personal brands through visual content.

Created and edited trend-based short-form video for a national media outlet.

Built content strategy from audience, trend and artist research, achieving 36.5M+ views and 1.3M+ Instagram interactions organically in 28 days. Produced 10-15 posts per day before the event and 20-70 per day during it, filming and editing most Reels personally.

Supported international customers daily and solved issues calmly under pressure.

Pursuing an MSc in Marketing Strategy & Innovation with a focus on marketing strategy, innovation, and consumer behaviour.

Completed a Bachelor's degree in Digital Sports Entrepreneurship with coursework in sports marketing, digital entrepreneurship, project management, and branding.