Bilingual Social Media Content Strategist and Digital Marketer working across the full funnel for multi-location brands in North America. Covers the full content cycle: audience and trend research, multi-brand content calendars, scriptwriting and copywriting, high-retention short-form video, community management, email copy, and paid amplification on Meta and TikTok. Experienced in performance tracking, sentiment monitoring, and KPI reporting, using AI-assisted workflows to speed up ideation and production within Agile/Scrum agency teams.
Looking for a job
Carolina Suarez
@carolinasuarez1
Social media content strategist at Hook + Ladder Digital, creating multi-brand calendars for international clients.
ColombiaExperience
Work history, roles, and key accomplishments
Current
Developed and executed end-to-end social media strategies and multi-brand content calendars for international agency clients. Monitored audience sentiment and performance, executed Meta Ads campaigns, and produced high-retention video content.
PS
Intercultural Communication Specialist
Propio Language Services
Jan 2025 - Jan 2026 (1 year)
Provided high-stakes bilingual communication and linguistic mediation for U.S. clients, ensuring exact tone, technical accuracy, and cultural alignment. Managed fast-paced, high-volume interactions requiring attention to detail and active listening.
IC
Medical Interpreting Team Supervisor
Interactive Contact Center
Jan 2025 - Sep 2025 (8 months)
Managed daily operations and performance tracking for a remote team, delivering data-driven feedback to improve productivity KPIs. Conducted weekly operational reporting and analytics reviews for executive teams.
US
Communications & Marketing Leader
Univer Plus S.A.
Jan 2023 - Jan 2024 (1 year)
Lifted Google Maps store ratings from 1 to 4.5 stars through a customer feedback protocol. Raised average engagement from ~10 to 13-16 interactions per post and relaunched email campaigns achieving a 26% open rate and ~5% click-through rate.
MF
Communications Specialist
Municipality of Floridablanca
Sep 2022 - Feb 2023 (5 months)
Oversaw public communication strategies and multimedia content creation for large-scale cultural events. Served as Master of Ceremonies for Floridablanca Propone Moda 2022.
AC
Project Leader – Social Media Accounts
Agencia Chapa
Aug 2022 - Nov 2022 (3 months)
Led social media strategy and execution for 6 concurrent B2B and B2C client accounts. Managed a creative team of designers and editors to deliver over 90 visual assets and 20 videos monthly under tight deadlines.
Education
Degrees, certifications, and relevant coursework
PC
Politécnico Superior de Colombia
Digital Brand Positioning, Digital Marketing
2023 - 2023
Completed a certificate in Digital Brand Positioning in 2023.
PC
Politécnico Superior de Colombia
Social Media Content Planning, Social Media
2023 - 2023
Completed a certificate in Social Media Content Planning in 2023.
RD Station
Marketing & Sales through WhatsApp, Marketing
2023 - 2023
Completed a certificate in Marketing and Sales through WhatsApp in 2023.
PI
Politécnico Intercontinental
Strategic and Corporate Communications, Communications
2021 - 2021
Completed a certificate in Strategic and Corporate Communications in 2021.
Universidad Autónoma de Bucaramanga
Bachelor's Degree, Social Communication and Journalism
Bachelor's degree in Social Communication and Journalism from Universidad Autónoma de Bucaramanga.
Tech stack
Software and tools used professionally
Availability
Looking for a job
Location
ColombiaAuthorized to work in
Salary expectations
60k+ USD
Social media
Job categories
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