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Carolina Malleroni

@carolinamalleroni

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Marketing specialist with a background in International Relations

Portugal

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What I'm looking for

I'm looking to lead marketing campaigns that combine audience insight, data-driven optimisation, client engagement, and international event work.

I lead multi-channel marketing and sales campaigns for international programs at Católica Lisbon School of Business and Economics, using digital, social, email, and print strategies to improve brand reach and lead quality.

I've supported campaign performance analysis, market research, client communication, and international events. My background in International Relations also informs my work across multicultural environments, corporate events, and strategic research.

Experience

Work history, roles, and key accomplishments

Current

Senior Marketing and Admissions Specialist

Current

Católica Lisbon School of Business and Economics

Aug 2025 - Present (1 year 1 month)

Leads multi-channel marketing and sales campaigns for international programs, developing targeted digital, social, email, and print strategies. Conducts market and competitor research, tracks campaign performance, and represents the organization at international fairs.

Marketing Digital Marketing Social Media Email Marketing Print Marketing Market Research Competitive Analysis Campaign Management Pipeline Management Event Representation

Junior Marketing and Admissions Specialist

Católica Lisbon School of Business and Economics

Feb 2024 - Jul 2025 (1 year 5 months)

Supported the delivery of digital and offline marketing campaigns, assisting with social media, email scheduling, and content coordination. Monitored engagement metrics, prepared reports, and coordinated logistics for events and fairs.

Marketing Digital Marketing Social Media Email Marketing Content Coordination Market Research Competitive Analysis Engagement Metrics Reporting Event Logistics Client Communication

Intern – Corporate Events

Atlantic Hub

Sep 2023 - Jan 2024 (4 months)

Organized corporate events connecting Brazilian entrepreneurs with Portuguese companies and European markets. Managed logistics, developed event agendas and materials, and gathered participant feedback to inform future initiatives.

Event Planning Logistics Guest Coordination Agenda Preparation Feedback Analysis Reporting

Intern – Centre for Cyber Defence

Armed Forces General Staff – EMGFA

Feb 2020 - Jun 2020 (4 months)

Researched EU Cyber Diplomacy policy, mapping strategic risks and opportunities. Collaborated with security, defense, and policy teams to assess geopolitical impact and supported the development of strategic recommendations.

Research Cyber Diplomacy Policy Analysis Strategic Risk Management Geopolitical Analysis Collaboration Strategic Recommendations