Samantha Yoong
@samanthayoong
Product and marketing analyst focused on behavior-driven growth and sustainability.
MalaysiaWhat I'm looking for
I am a product and marketing analyst passionate about behavior change, sustainability, and clean energy. I specialize in segmentation, funnel optimization, growth experiments, and data visualization, using SQL, Tableau, and Looker to turn user behavior into actionable product strategy.
My work includes a strategic EV behavioral case study that found 60%+ of drivers charge at peak hours and proposed a brand-led approach forecasting 5× MAU and 6× lower CAC; I’ve supported marketing analytics at Shopee and run projects on LTV optimization, A/B testing, and ad performance analysis.
Experience
Work history, roles, and key accomplishments
Product & Marketing Analyst
Optiwatt
Jan 2025 - Present (8 months)
Conducted EV consumer segmentation and behavioral analysis, finding 60%+ charge at peak hours and proposing a brand-led strategy forecasted to increase MAU 5× and reduce CAC 6×.
Pricing Tier LTV Analyst
Netflix
Analyzed pricing tiers in Tableau and identified Premium plan drove +50% LTV and 2× upgrade rate, recommending full rollout with feature-price bundling.
Meta Ads UGC Analyst
Meta
Used Google Looker to analyze Meta Ads for IQ Test campaigns and found video-based UGC retargeting drove 3× ROAS, prompting a new creative mix strategy.
E-Commerce Livestream Analyst
E-Commerce Project
Visualized CTR, ATC, and checkout funnel, diagnosing CTR gains but lagging CVR and recommending pricing strategy adjustments and competitor benchmarking.
SHMarketing Executive Intern
Shopee
Supported regional marketing tracking, media performance, and campaign rollouts, improving campaign reporting efficiency and enabling actionable media optimizations.
Education
Degrees, certifications, and relevant coursework
TUTaylor's University
Bachelor of Arts, Mass Communication
Activities and societies: PR & Marketing – TEDx Taylor's; Feature Writer – Taylor's Student Org; Reading Coach – AIESEC Malaysia.
Bachelor of Arts in Mass Communication with a focus on strategy writing and behavioral research.
Self-Learning Path
Non-degree Coursework, SQL, Meta Ads, GA4, Statistics
2024 - 2025
Activities and societies: Courses completed via Udacity (SQL), Meta Blueprint (Meta Ads), and Khan Academy (Statistics & Economics).
Completed self-directed coursework in SQL, Meta Ads (Meta Blueprint), GA4, and statistics through Udacity and Khan Academy from 2024 to 2025.
Tech stack
Software and tools used professionally
Availability
Location
MalaysiaAuthorized to work in
Job categories
Interested in hiring Samantha?
You can contact Samantha and 90k+ other talented remote workers on Himalayas.
Message SamanthaFind your dream job
Sign up now and join over 100,000 remote workers who receive personalized job alerts, curated job matches, and more for free!
