Carlee Hansen
@carleehansen
I write high-impact web content and guide marketing, media, and student-success programs.
What I'm looking for
I've led media planning, lead generation, and marketing work at Datamark, ThomasArts, and LeadAmp, managing vendor negotiations, budgets, ROI analysis, client expectations, and social media initiatives.
Through Pretty Much Gone and consulting work, I write web content, SEO copy, lifestyle and sales copy, technical documentation, blogs, and sales-funnel emails. I've also published three books and turned leadership and mentoring experience into speaking, keynote, consulting, and training opportunities.
More recently, I support students at Northridge High School through tutoring, mentorship, accountability, grade intervention, and study-skills instruction. I believe in work, excellence, and empathy.
Experience
Work history, roles, and key accomplishments
As an Academic Coach, I work to support a student population who struggles with assignment completion, attendance and other educational barriers that they may encounter while in school. I support the administration in their goals for increased academic performance and behavior improvement through tutoring services, mentorship and accountability. I provide leadership and guidance to a growing popul
Worked as Owner at Pretty Much Gone.
I work as the head coach of the Centennial Jr. High School Women's Basketball team. I work to foster an environment of teamwork, competitiveness and growth amongst girls at a variety of skill levels. I teach basics as well as advanced skills and team play. We foster student athletes that focus on school work first and athletic opportunities second. I teach young teenagers about commitment, tim
As a Student Advocate, I work to support a student population who struggles with assignment completion, attendance and other educational barriers that they may encounter while in school. I support the administration in their goals for increased academic performance and behavior improvement through tutoring services, mentorship and accountability. I provide leadership and guidance to a growing po
As a Behavior Assistant, I worked in in-school suspension and detention to help monitor and supervise students with behavior issues during school hours. I helped them with homework, answered questions and worked with the administration to provide a safe environment for students to complete their required work and reconciliation. I monitored attendance and worked with students to improve behavior
Oversee media planning processes and vendor negotiation.
Manage client media expectations and analyze results.
Served as liaison between media department and technical department to ensure internal and client technology needs were met.
Managed social media initiatives for clients including content and paid ads.
Worked as Director of Lead Generation at ThomasArts.
Worked as Social Media Manager at ThomasArts.
Worked as Media Planner, Online Lead Generation at ThomasArts.
Oversee media management and offer insight into potential problems and successes.
Initiate special projects based on long-term goals of clients.
Work with project management to produce and analyze special projects.
Forward vendor relations through high-level optimization and direction.
Optimize and increase ROI on a client-by-client basis.
Technology interface for media functions.
Oversee day-to-day maintenance and strategic thinking for one of the company's largest clients.
Worked on cross-channel endeavors, expanding media plans to include multiple media types.
Managed CPL, CPC and CPM opportunities on the internet as well as took part in took part in brainstorming and planning direct mail and print initiatives.
Online media marketing for proprietary schools
Contract negotiation and media purchasing
Budgeting and ROI analysis
Long-term strategic planning and implementation
Team organization and training
Client relations
Responsible for monthly planning for team accounts and strategic implementation as directed by senior planner. Maintained vendor relations and monitored performance initiatives. Worked with creative and technical teams on implementation of new projects.
Funtioned in a daily support role for the planning teams that I worked with. Responsible for vendor contact, creative tracking and accounting issues. Worked with various media teams on daily account issues and changes.
Contractor ordering and account management.
Catalog design and production.
Oversaw order fulfillment and shipping processes.
Education
Degrees, certifications, and relevant coursework
Weber State University
BS Communications, Public Relations
2002 - 2004
Majored in Communications with an emphasis in Public Relations and minored in Sales. Graduated Summa Cum Laude and with the highest GPA in the department.
Weber State University
Bachelor of Science, Public Relations
2002 - 2004
Grade: Summa Cum Laude
Majored in Communications with an emphasis in Public Relations and minored in Sales. Graduated Summa Cum Laude and with the highest GPA in the department.
Snow College
Associates of Sciences, Communications
2000 - 2002
Served on the Activities Committee, as the Editor-in-Chief of the Snowdrift Newspaper and the Sports Director at KAGJ-FM Ephraim. Hosted multiple radio programs and broadcasted live sporting events. Wrote for the newspaper extensively. Graduated Summa Cum Laude.
Tech stack
Software and tools used professionally
Availability
Location
Authorized to work in
Job categories
Skills
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