Dana Hackley

Rapidly built subject matter expertise in new technical areas to effectively research, analyze, synthesize, and communicate complex topics, data, and expert viewpoints to both technical and nontechnical audiences. Produced succinct, accurate, and reader-centered documentation that synthesized complex information at a level appropriate to the target audience.

Managed online courses for 75 Communications students each semester, resulting in a 95% course completion rate and improved student satisfaction. Served as an academic coach or virtual assistant for 12 semesters, grading undergraduate and graduate assignments and communicating course requirements.

Improved editorial staff productivity by revamping internal communications and training materials for the IT Department and Help Desk. Assisted the IT Department with internal communications and content creation for a smooth user transition from a Google Cloud Platform to a Microsoft 365 Business Plan.

Collaborated with key stakeholders to lead and implement a comprehensive marketing strategy that supported the growth goals of Davies North America and led to an increase in market share. Maximized ROI through strategic management of all paid ad campaigns, content creation, graphic design, and events for B2B marketing.

Transformed complex topics into captivating content, increasing website traffic and boosting brand visibility. Led a successful LinkedIn campaign that grew followers from 0 to over 7,000 in less than a year, resulting in a 15% increase in lead generation and brand credibility.

Generated high-quality marketing content that contributed to an increase in demand and brand awareness for B2B enterprise SaaS at Maven Machines. Partnered with PR firms & agencies to produce 20+ blog posts, brochures, videos, & demos highlighting products, resulting in growth in sales.

Managed and executed comprehensive PR campaigns for a multi-location law firm, leading to an increase in client retention and a boost in new business opportunities. Cultivated and shared engaging editorial and graphic content, boosting social media engagement and elevating brand reputation.

Streamlined box office operations and improved patron accessibility through the implementation of Salesforce CRM, resulting in a decrease in customer complaints. Managed all B2C marketing projects, media partnerships, and sponsorships, resulting in an increase in donations and concert subscriptions.

Completed doctoral studies focusing on communications media and instructional technology. Gained advanced knowledge and research skills in these interdisciplinary fields.

Obtained a Master's degree with a specialization in Communications and Information Systems. Developed expertise in the intersection of communication strategies and information technology.

Earned a Bachelor of Arts degree in Journalism. Acquired foundational skills in journalistic practices, reporting, and media communication.