Carla Alarcón

Conceptualization and visual development of campaigns and content for Natura and Danone across Latin American markets. Design of visual assets for social media, digital advertising, and offline campaigns, including AI-powered visual production and storyboards.

Art direction for branding projects, from strategy and conceptual development to visual identity design. Creation of brand concepts, visual systems, and digital and print applications, with project management and direct client communication.

Developed visual identities for branded content, editorial projects, and international events. Designed exhibition booths and brand experiences, and created campaigns and visual assets for multiple marketing teams, optimizing workflows for brand consistency.

Developed visual identities, campaigns, and creative assets for digital and print media.

Pursued a degree in Graphic Design, developing skills in visual communication and design principles.

Completed a course in UX/UI Design, covering user experience and interface design principles.

Completed training in Art Direction and Artificial Intelligence, focusing on integrating AI into creative processes.

Completed training in Effective Public Speaking, enhancing communication and presentation skills.