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@candrawidiantoro
Versatile visual designer and design lead with 8+ years in packaging, branding, and digital design.
I am a versatile visual designer and design lead with over eight years of experience driving user-centered visual development across packaging, branding, and digital channels. I focus on creating attractive, effective packaging and cohesive brand kits that support sales and awareness.
At Cplusco Healthcare I designed packaging for Skin Nutrient and The Candra, developed marketing kits, and managed campaigns to boost brand presence across digital platforms. Previously, I led product development from concept to launch at Virtus Vortexa (Holding), working across teams to translate strategy into tangible products.
Earlier in my career I worked as a photo and video editor at Satuduatiga Studio, where I performed retouching, color correction, editing, and produced engaging visual content for marketing and social media. I collaborate closely with creative teams and stay current with trends in photography, videography, and visual communication.
I hold a B.A. in Visual Communication Design and training in web development, digital marketing, SEO, and UI/UX design. I bring a balance of creative craft, technical knowledge, and project leadership to roles that require both aesthetic direction and practical execution.
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Work history, roles, and key accomplishments
Cplusco Healthcare
Jan 2022 - Present (3 years 10 months)
Designed packaging for Skin Nutrient and produced marketing kits to support branding and sales, while managing digital marketing campaigns to enhance brand awareness across platforms.
Virtus Vortexa
Jan 2018 - Jan 2021 (3 years)
Led development of new products from concept to launch and implemented marketing strategies to expand market reach across industries and channels.
Satuduatiga Studio
Jan 2015 - Jan 2017 (2 years)
Edited and enhanced photos and videos for marketing, social media, and brand identity, performing retouching, color correction, and video assembly to create engaging visual content.
Degrees, certifications, and relevant coursework
Bachelor of Arts, Visual Communication Design
2010 - 2014
Bachelor of Arts in Visual Communication Design with coursework including project management, completed at Dian Nuswantoro University in Semarang (2010–2014).
Vocational High School (SMK), Computer Engineering
2006 - 2009
Completed vocational training in Computer Engineering with a focus on web development at SMK Texmaco Semarang (2006–2009).
Software and tools used professionally
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