Campbell Isaiah
@campbellisaiah
Marketing & PR Coordinator who turns music storytelling into audience growth and revenue.
NigeriaWhat I'm looking for
I’m a Marketing & PR Coordinator with 4+ years of experience executing end-to-end music rollouts, distribution strategies, and audience growth campaigns across Nigeria’s underground and emerging music scene. I translate creative vision into revenue-generating releases, scaling an independent artist catalog from $0 to $11,000+ in digital sales and securing £2,000 in sync placements through targeted PR and DSP strategy.
I lead multi-market campaigns that connect Nigerian creatives to international audiences through cultural positioning, rollout storytelling, and streaming analytics. From securing distribution partnerships (including Aristokrat Records for two EP releases) to directing cross-functional PR and digital teams, I build consistent artist narratives, manage release pipelines, and keep campaigns on track from concept through execution.
Experience
Work history, roles, and key accomplishments
Marketing Strategy Lead
The Box 18
Jan 2025 - Present (1 year 5 months)
Led multi-market marketing campaigns connecting Nigerian creatives with UK audiences through digital storytelling and cultural positioning. Developed audience growth strategies and coordinated cross-platform content rollouts to increase cross-border engagement and brand partnership visibility.
Project Manager
The Community Show
Jan 2021 - Present (5 years 5 months)
Directed end-to-end event marketing and rollout execution for live shows and cultural experiences, aligning artist curation with audience demand and brand identity. Managed vendor relations, logistics, and campaign timelines, and delivered music-business education through the Equip Masterclass.
Co-Founder & Talent Manager
Bad Kompany World Collective
Jan 2019 - Jan 2025 (6 years)
Scaled artist Geoxpress from $0 to $11,000+ in digital sales and secured £2,000 in sync placements via targeted rollout strategies, PR campaigns, and DSP pitching. Built distribution and release partnerships, including executing releases for 9t9 via Aristokrat Records, while managing release pipelines and cross-functional campaign delivery.
Education
Degrees, certifications, and relevant coursework
University of Port Harcourt
Bachelor of Science, Computer Science
Earned a B.Sc. in Computer Science from the University of Port Harcourt.
CBA for Africa
CBA for Africa (Creative Economy Program), Creative Economy
Completed the CBA for Africa Creative Economy Program in 2023.
Availability
Location
NigeriaAuthorized to work in
Job categories
Skills
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