At Stay Wellbeing & Lifestyle Resort, I lead organic and paid social strategy across eight interconnected premium entities in hospitality, wellness, fitness, F&B, and lifestyle. I translate executive brand vision into creative campaigns and oversee end-to-end content production, from visual direction to talent sourcing.
At BCIS Phuket (French & International School), I established the brand identity and market positioning with the CEO. I developed the marketing and communications strategy, supporting enrollment growth across the French National and Cambridge Curricula.
I also directed content pipelines for brand launches, events, and official government visits, and built partnerships that strengthened the institution’s regional reputation. My work is grounded in brand storytelling, creative direction, and a focus on wellbeing, fitness, culture, and human connection.
