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Camilla RebouçasCR
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Camilla Rebouças

@camillarebouas

Conversational AI product design leader at GOL Labs who set the experience direction for GAL and eight AI and automation initiatives.

Brazil
Message

At GOL Labs, I set the experience direction for GAL, GOL’s first generative-AI assistant, and led eight AI and automation initiatives from discovery and prioritisation through enterprise roll-out and iteration. I established reusable conversational patterns and quality criteria to make assistants more consistent, clear and safe.

I partner with product and engineering teams on prompts, RAG, grounding, fallbacks and human hand-offs, and use adoption and quality measures to guide product evolution. Earlier at GOL Labs, I designed, implemented and supported GOL’s pioneering Alexa Skill for flight-status enquiries, its first voice conversational experience.

Experience

Work history, roles, and key accomplishments

GOL Airlines logoGA
Current

Senior Product Designer

Jun 2022 - Present (4 years 4 months)

Set the experience direction for GOL's first generative-AI assistant and led eight AI and automation initiatives from discovery through enterprise roll-out. Mentored designers, led design critiques, and established reusable conversational patterns and quality criteria.

Globo logoGL

Designer — Art & Information Design

Globo

May 2013 - Apr 2015 (1 year 11 months)

Delivered daily broadcast graphics for GloboNews in a high-pressure environment, receiving editors' briefs and prioritizing production flows. Coordinated and produced motion graphics, maps, and animated infographics for major news programs.

Education

Degrees, certifications, and relevant coursework

LL

LinkedIn Learning

Certificate, Artificial Intelligence

2024 - 2024

Completed the Artificial Intelligence: Concepts and Insights Beyond Engineering course on LinkedIn Learning in 2024.

Coderhouse logoCO

Coderhouse

Certificate, UX Writing

2023 - 2023

Completed the UX Writing course at Coderhouse in 2023.

LL

LinkedIn Learning

Certificate, UX Design

2018 - 2018

Completed the UX Design: Creating Personas course on LinkedIn Learning in 2018.

California Institute of the Arts logoCA

California Institute of the Arts

Specialisation, Graphic Design

2016 - 2018

Specialisation in Graphic Design from the California Institute of the Arts, completed between 2016 and 2018.

FM

Faculdade Méliès

Specialisation, Computer Graphics

2011 - 2012

Specialisation in Computer Graphics from Faculdade Méliès, completed between 2011 and 2012.

Federal University of São Carlos logoFC

Federal University of São Carlos

Bachelor of Arts, Image and Sound

2007 - 2010

Bachelor of Arts in Image and Sound from the Federal University of São Carlos, completed between 2007 and 2010.

Tech stack

Software and tools used professionally

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