Felipe Santander
@felipesantander
I design AI-powered digital products and scalable UX systems for education, healthcare, and finance.
BrazilWhat I'm looking for
At Vitru Educação's Innovation Lab, I lead end-to-end UX for strategic AI initiatives across the group, designing SofIA, VitruChat, and the Hub de Correções with LLMs, AI agents, and conversational AI.
Over 19 years in digital products—including 13 years in front-end engineering—I've built UX capabilities, discovery practices, research processes, information architecture, and scalable design systems for education, healthcare, and financial products. At Uniasselvi, I consolidated UX across large-scale student platforms; at Carenet and Listo, I structured UX teams and design processes while evolving products including Diva, Harmonia, and CDC Listo.
I connect Product, Business, and Engineering from problem discovery through development delivery, using research and early validation to reduce rework and create more consistent experiences.
Experience
Work history, roles, and key accomplishments
Senior UX Designer | Innovation Lab
Vitru Educação
Jun 2025 - Present (1 year 3 months)
Responsible for end-to-end UX of strategic AI-based initiatives across all Vitru Group companies. Led product discovery, UX research, and design systems for LLM-based products.
Education
Degrees, certifications, and relevant coursework
Universidade Mackenzie
Bachelor's Degree, Industrial Design
Graduated in Industrial Design from Universidade Mackenzie.
Faculdade Impacta
Postgraduate Degree, Information Architecture and UX
Postgraduate degree in Information Architecture and UX from Faculdade Impacta.
Availability
Location
BrazilAuthorized to work in
Salary expectations
Job categories
Skills
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