Looking for a job

Diana Gomez

@bycosmica

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Brand & Packaging Designer with 15+ years of experience in visual identity, creative direction and consumer brands.

Colombia

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I’m a Brand Designer and Art Director with 15+ years of experience building visual identities, packaging systems and creative campaigns for consumer brands.

My experience spans beauty, wellness, food and beverage, lifestyle and retail, working across branding, packaging design, visual communication and campaign development. I’ve worked with agencies, studios and international clients, taking projects from concept development to final production.

I combine strategic thinking with a strong visual eye for typography, color, composition and art direction. My packaging experience includes multi-SKU systems, product hierarchy, dielines, print-ready artwork and prepress.

I also integrate AI into my creative workflow to develop concepts, generate product imagery, create video content and explore new visual directions while maintaining brand consistency. My tools include Adobe Creative Suite, Figma, ChatGPT, Claude, Higgsfield and Magnific.

I’m interested in opportunities where I can contribute my experience in branding, packaging, art direction and AI-assisted visual content to build distinctive, cohesive and effective brand experiences.

Experience

Work history, roles, and key accomplishments

Current

Diseñador de marcas

Current

CosmicaStudio

Apr 2019 - Present (7 years 6 months)

Independent brand studio specializing in identity, packaging and visual systems for emerging consumer brands designed to compete at the highest level.
Developed end-to-end brand identities and packaging systems for consumer brands across beauty, wellness, food & beverage and lifestyle.
Delivered strategic visual positioning, packaging hierarchy and brand architecture for brands scaling into retail

FREELANCE CREATIVE DIRECTOR

Sr Brander | Agencia de branding y diseño

Aug 2023 - Sep 2026 (3 years 1 month)

Lead a team of 10 across brand development projects, defining creative strategy and direction rather than hands-on execution.

Guide the creative process end-to-end, ensuring strategic and visual consistency across the team's output.

Oversee quality and creative standards across all client deliverables.

Freelance Senior Brand & Packaging Designer

Natulim

Aug 2024 - Jul 2026 (1 year 11 months)

Led visual system development and brand consistency across packaging, retail, and ecommerce touchpoints for Natulim Kēr.
• Defined visual positioning, brand storytelling and packaging hierarchy from a strategic standpoint.
• Designed packaging concepts and product communication assets aligned with brand architecture.
• Integrated AI-assisted workflows for Amazon assets, mockups, campaigns and digi

Freelance Brand & Packaging Designer — Backbone

Backbone

Feb 2019 - Jul 2023 (4 years 5 months)

As the brand designer, I created unique packaging that allowed the brand to stand out in the competition, elevating its level of image and presence in the market. My focus on distinctive and attractive design significantly contributed to the brand's success and recognition

Freelance Brand & Packaging Designer — Theramart & Backbone

Theramart

Feb 2019 - Jul 2023 (4 years 5 months)

Art directed and conceptually developed brand and packaging systems for Theramart and Backbone, maintaining distinct visual positioning for each.
Designed scalable packaging systems, mockups and ecommerce communication materials across digital and physical touchpoints.
Created social media assets, mailing design and retail communication aligned with each brand's identity.
Ensured brand consistency

Director de arte

Aldasbrand

Nov 2016 - Sep 2019 (2 years 10 months)

• Led creative teams for major consumer and mass-market brands including
Abbott, Alquería, Colombina, Juan Valdez and Frito-Lay.
• Maintained hands-on creative direction from concept development
and visual identity to packaging systems and retail execution.
• Directed brand positioning strategies and oversaw creative quality
and consistency across all deliverables.