Burak Çavuşoğlu

Built cost cards and a route-based profitability model where no commercial reporting existed. Developed a cost-based quotation tool and automated recurring sales and margin reports, saving staff 3-5 hours per day and reducing errors by 78%.

Integrated operational workflows into the ERP and built real-time performance reporting for Teknik Mukavva. Ran commercial and data projects for SMEs alongside other roles.

Set up go-to-market plan and channel strategy during launch, with SQL and Power BI reporting to track performance and steer spend.

Built and led the analytics function; enquiry and conversion dashboards guided marketing spend and operational decisions.

Built revenue and pricing analyses to support airline contract renewals and tenders. Managed key airline accounts including Lufthansa and TUI; negotiated agreements from $40K to €6.5M.

Led the Perfect Store retail execution programme, tracking in-store standards with store-level data. Set up CRM processes to improve customer retention.

Planned trade marketing activities and aligned production planning with seasonal demand.

Managed Lipton sales on online marketplaces as supplier, owning pricing, promotions and on-platform advertising.

Led a 73-person field force and coordinated 680 in-store staff across digital imaging and mobile. Built the retail mapping process used to allocate field resources across stores.

Ran competitor analyses that informed pricing and promotion decisions.

Planned and executed promotional campaigns based on category insights.

BSc in Chemical Engineering from Boğaziçi University, completed in 2010.

Completed the German Section at İstanbul Erkek Lisesi, earning the Abitur (German Higher Education Entrance Qualification) in 2006.