I'm the Academy Director at Collectiv Academy in Braintree, MA, where I lead strategic planning, curriculum development, staff management, compliance, event planning, and student engagement. As a licensed cosmetologist and instructor in Massachusetts and Rhode Island, I bring over 15 years of industry experience, including 10 years in cosmetology education, to helping students grow into confident, career-ready professionals.
Before joining Collectiv Academy (formerly Toni&Guy), I spent years as a Salon Field Trainer for JCPenney Salons, overseeing 30+ locations across New England and New Jersey, largely remotely. I monitored team KPIs, including service revenue, retail sales, and client retention, and built action plans to help each salon hit its goals. I reviewed marketing promotions to keep them consistent with brand standards, and I kept guest experience and service delivery consistent across every location. I coached managers and stylists, ran ongoing training to sharpen technical and customer service skills, and partnered with HR on recruiting, onboarding, and retention. I also resolved staffing, scheduling, and customer concerns to keep operations running smoothly.
4x NAHA Nominee
2025 International Beauty Industry Award Finalist

