Brian Gettelfinger
@briangettelfinger
I lead AI-driven product innovation, digital transformation, and R&D operating-model change.
United StatesWhat I'm looking for
At Procter & Gamble, I lead the redesign of Personal Health Care R&D’s digital operating model, spanning data stewardship, data engineering, and AI/ML for new product development. I’ve automated regulatory reporting and document generation, expanded 20+ healthcare products internationally, and doubled manufacturing capacity for Metamucil and Gummies systems using physics-informed AI/ML.
Across Corporate and Family Care R&D, I’ve translated modeling, materials informatics, and advanced data science into products, growth, and savings. My work generated more than $200 million in incremental sales, more than $100 million in annual net savings, accelerated ingredient discovery 10x, shortened formulation development by 80%, and supported launches including Puffs Plus.
I also co-founded Blox Beverages, taking a product from prototype through market launch while leading formulation, packaging, operations, capitalization, and expansion strategy. I enjoy building practical capability at scale, including global training programs that reached hundreds of researchers, scientists, and engineers.
Experience
Work history, roles, and key accomplishments
Director – Work Process Transformation, Personal Health Care R&D
Feb 2023 - Present (3 years 7 months)
Managed the redesign of Procter & Gamble's R&D digital operating model for Personal Health Care, covering data stewardship, data engineering, and AI/ML applications. Passed external board of health audits by building fully automated reporting, expanded global market presence of 20+ products, and enabled a 100% increase in manufacturing capacity for Metamucil and Gummies lines.
Defined and delivered integrated material, formulation, and process analytics across global R&D, applying machine learning and advanced data science to evaluate new-product performance, cost, and regulatory requirements. Generated more than $200 million in incremental sales from new product platforms and delivered more than $100 million in annual net savings.
Led the development of Procter & Gamble's global research agenda for molecular modeling, developing methods to predict consumer-relevant properties of new molecules in formulated products. Redesigned the computational chemistry organization to balance upstream research and downstream application responsibilities across the team.
Supervised consumer and product modeling initiatives for global R&D, developing safety evaluation protocols and Bayesian machine-learning models. Shortened oral care device time-to-market by 12 months and formulated strategy for a $1 billion bath tissue launch.
Oversaw product research for Family Care R&D, building a competitive intelligence database and developing new capabilities. Launched Puffs Plus upgrade, generating over $250 million in annual sales and a 10% market-share gain.
Education
Degrees, certifications, and relevant coursework
Indiana University
Master of Business Administration, Business Administration
Pursued a Master of Business Administration (MBA) at Indiana University, Bloomington.
University of Wisconsin-Madison
Doctor of Philosophy, Chemical Engineering
Earned a Doctor of Philosophy (Ph.D.) in Chemical Engineering from the University of Wisconsin-Madison School of Engineering.
University of Minnesota
Bachelor of Chemical Engineering, Chemical Engineering
Completed a Bachelor of Chemical Engineering (B.Ch.E.) at the University of Minnesota, Twin Cities.
Tech stack
Software and tools used professionally
Availability
Location
United StatesAuthorized to work in
Salary expectations
Social media
Job categories
Skills
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