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Brian CherryBC
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Brian Cherry

@briancherry

Senior WordPress Engineer at Cherry Fresh Designs who shipped 150+ production websites and digital experiences.

United States
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At Cherry Fresh Designs, I architect, develop, and sustain WordPress and headless platforms, and have shipped 150+ production websites and digital experiences. I build custom themes and plugins, Gutenberg and ACF implementations, and integrations for organizations across nonprofit, education, healthcare-adjacent, and other sectors.

At NUTRISYSTEM / WELLFUL, I built and maintained six enterprise WordPress properties and supported modernization from Oracle ATG to a Laravel and Vue.js SPA. I also contributed to performance improvements, accessibility remediation, payment experiences, and reusable standards.

For PennDOT-supported initiatives at PRO RANK BUSINESS SOLUTIONS, I led UX strategy and WordPress development for contractor certification, workforce-development, and training platforms. Across my work, I focus on accessible, secure delivery and maintainable systems, using tools and practices such as WCAG, GitHub Actions, and production verification.

Experience

Work history, roles, and key accomplishments

CD
Current

Founder & Digital Strategist / Senior WordPress & Front-End Developer

Cherry Fresh Designs

Apr 2010 - Present (16 years 6 months)

Architect, develop, integrate, deploy, and sustain WordPress and headless web platforms for nonprofit, education, real estate, professional-services, healthcare-adjacent, membership, and eCommerce organizations. Shipped 150+ production websites and digital experiences including custom WordPress themes and plugins, Gutenberg/ACF implementations, structured content models, WooCommerce solutions, API

NW

Senior Front-End Developer

Nutrisystem / Wellful

May 2015 - Feb 2025 (9 years 9 months)

Senior engineer supporting large-scale, high-traffic eCommerce, content, marketing, and WordPress properties across Nutrisystem, Jenny Craig, South Beach Diet, and the broader Wellful portfolio. Built and maintained six enterprise WordPress properties using custom themes, ACF, Gutenberg blocks, PHP, and API integrations.

PS

UX Consultant & Web Architect

Pro Rank Business Solutions

Jan 2019 - Jan 2024 (5 years)

Led UX strategy and WordPress development for PennDOT-supported contractor certification, workforce-development, and training initiatives, translating program and stakeholder requirements into maintainable digital platforms. Designed and developed accessible WordPress learning and resource portals using ACF, LearnDash, Gravity Forms, custom post types, role-based workflows, and REST API integratio

GEICO logoGE

Web Developer / Consultant

Sep 2007 - Mar 2008 (6 months)

Developed customer-facing web experiences using HTML, CSS, PHP, and JavaScript, beginning hands-on Section 508 accessibility work during this period.

Education

Degrees, certifications, and relevant coursework

HarvardX logoHA

HarvardX

Machine Learning and AI with Python (CS109xa), Machine Learning and AI with Python

2026 -

In progress, expected completion in 2026.

AA

Anthropic Academy

AI Fluency: Framework & Foundations, AI Fluency

2026 - 2026

Completed AI Fluency: Framework & Foundations certification in 2026.

Hampton University logoHU

Hampton University

Bachelor of Fine Arts, Graphic & Web Design

BFA in Graphic & Web Design from Hampton University.

Academy of Art University logoAU

Academy of Art University

Master of Fine Arts, Interaction & UI/UX Design

MFA in Interaction & UI/UX Design from the Academy of Art University.

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