At Strategic Research Insights, I manage commercial analytics engagements for pharmaceutical clients and work with senior stakeholders to shape solutions for business decisions. I also lead an analytics team and mentor consultants and analysts through domain training.
I led the transition of a DTC marketing reporting program covering 3 brands and 50+ datasets. I also designed a Test vs. Control framework to evaluate pilot promotional campaigns and supported an obesity market assessment that informed a business development strategy and licensing decision.
Earlier at ZS Associates, I analyzed physician, sales, and market data to identify growth opportunities. For a U.S. OIC brand, I helped reverse sales decline by identifying and targeting lapsed prescribers, and designed promotional campaigns that contributed to $3.4M in incremental revenue and 2% year-over-year market share growth.
My work has included launch and patient journey analytics, physician targeting, promotional effectiveness, and commercial planning. I’ve used healthcare datasets including IQVIA LAAD, Symphony Health, and PurpleLab, along with SQL, Snowflake, SAS, PySpark, and Power BI.
