At Spine Ventures, I lead SEO and ASO strategy across portfolio companies in Türkiye and francophone Africa. I also direct content production from briefs and brand approval through publishing.
At PlanB.Media, I led organic growth strategy for global accounts across the US, Europe and Türkiye, setting KPIs and tracking performance. I built an in-house GEO tool and AI automation systems to streamline research, reporting and content workflows.
I delivered five site migrations involving redesigns, CMS changes and domain moves while protecting organic visibility. I also managed the team’s task flow and onboarded and trained new team members.
Earlier at PlanB.Media, I wrote content briefs and SEO copy, conducted technical crawls and Google Search Console audits, and developed YouTube SEO for brand channels. Beyond work, I’m a photographer with published series on my website, and I also do video, writing and DJing.

