Bogdan Chebanov

BC

Open to opportunities

Bogdan Chebanov

@bogdan_chebanov

I'm an Amazon marketing strategist. I've spent 9+ years mastering Amazon's ecosystem across international marketplaces.

North Macedonia

What I'm looking for

I’m looking to help e-commerce brands scale profitably on Amazon with full-funnel ads, PPC restructuring, and SEO-driven listing optimization across US and European marketplaces.

Over my career, I've managed $20M+ in Amazon advertising revenue for clients, and audited 100+ e-commerce businesses. I have experience overseeing campaigns for 2,000+ products across diverse categories—from handmade goods and KDP to industrial equipment - helping sellers in US, European, and global markets maximize profitability.

My expertise is Amazon Advertising: Sponsored Products, Sponsored Brands, Sponsored Display, Amazon DSP, and Amazon Marketing Cloud (AMC) analytics. I specialize in optimizing ACOS/ROAS, strategic keyword targeting, and scaling campaigns profitably. Listing Optimization: SEO-driven product listings, A/B testing, backend search term optimization, and A+ Content development that converts browsers into buyers. Strategy & Analytics: Comprehensive account audits, brand strategy development, Amazon Brand Analytics interpretation, and performance reporting that drives decisions.

Tools & Platforms: Expert with Helium 10, PPCScope, Amazon Seller Central, Vendor Central, and various third-party tools for research and optimization.

Experience

Work history, roles, and key accomplishments

CH

Current

Founder & Lead Amazon Strategist

Current

CheSum

Sep 2025 - Present (8 months)

Architected full-funnel Amazon Ads strategies (Sponsored Products, Brands, Display, DSP) for e-commerce brands across international marketplaces. Improved profitability through comprehensive account audits, PPC restructuring, and AMC analytics consulting.

Amazon Sponsored Brands Amazon Sponsored Display AMC Analytics (AMC SQL)

FR

Senior Amazon Marketing Specialist

Freelance

Feb 2017 - Sep 2025 (8 years 7 months)

Managed advertising and listing optimization for personal Amazon seller accounts across US and European marketplaces, using hands-on testing to refine strategies. Built campaign management workflows for keyword harvesting, search term isolation, and bid laddering to support profitable growth across product categories.

Amazon PPC Keyword Research A B Testing Marketplace Management

Education

Degrees, certifications, and relevant coursework

AU

Alfred Nobel University

Specialist in Marketing, Marketing

2012 - 2013

Completed a Specialist in Marketing program at Alfred Nobel University in Dnipro from 2012 to 2013.

Tech stack

Software and tools used professionally

Gmail

SQL

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