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Blal swassBS
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Blal swass

@blalswass

Senior WordPress and WooCommerce manager specializing in secure, high-performance e-commerce infrastructure.

Zimbabwe
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What I'm looking for

I’m looking to lead secure, scalable WordPress/WooCommerce builds where I can improve technical SEO, Core Web Vitals, and performance—while automating backend workflows with n8n/LLMs and handling real-world e-commerce integrations end to end.

I’m a Senior WordPress Manager with 8+ years building high-performance, scalable, and secure web infrastructures. I focus on Zero-Error Protocols and I actively address security vulnerabilities in server environments (Ubuntu/Nginx).

I manage technical SEO and engineer for Core Web Vitals—especially mobile PageSpeed—to maximize conversions on high-traffic platforms. I bridge business operations with technical execution by using n8n and LLMs to automate complex backend workflows.

In my recent work, I’ve directed full-stack operations for a Canadian WooCommerce platform and optimized mobile LCP/PSI by resolving render-blocking JS, unused CSS, and lazy-load conflicts. I’ve also built dynamic sales badges and Elementor loop templates, while fixing FunnelKit AJAX shipping bugs.

From scratch, I architected and deployed multiple scalable WooCommerce platforms and improved organic traffic by 30% while reducing bounce rates by 35%. I lead store integration work—payment gateways, third-party APIs, and Cloudflare—using Custom Post Types (CPT) and Advanced Custom Fields (ACF) to deliver fast, maintainable e-commerce experiences.

Experience

Work history, roles, and key accomplishments

FR

Freelance WordPress Dev

Freelance

Jan 2013 - Aug 2024 (11 years 7 months)

Engineered 50+ high-converting WooCommerce and LMS platforms (LearnDash/Sensei), integrating payment gateways and full multilingual RTL architecture. Improved organic traffic by 30% and reduced bounce rates by 35% through technical SEO and Core Web Vitals performance tuning.

Education

Degrees, certifications, and relevant coursework

CI

Canal High Institute

Chemical Engineering

2012 - 2018

Grade: C+

Studied Chemical Engineering at Canal High Institute from Sep 2012 to Jan 2018, earning a cumulative grade of C+.

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