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Bitta MananBM
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Bitta Manan

@bittamanan

Content strategist at Cision and Kronica Digital, governing 150+ weekly assets and building content models that improved discoverability 25%.

India
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At Cision - PR Newswire, I govern 150+ weekly content assets across 100+ countries, ensuring editorial, legal, tone, and SEO compliance. Workflow improvements helped maintain 98%+ first-pass approval and cut turnaround 20%.

At Reliance Retail – JioMart, I defined a content model for 5,000+ items across 10+ categories, improving discoverability 25%. I also created an eight-module governance playbook that increased team consistency and productivity 35%.

At Walmart Global Tech, I audited 3,000+ product lines and resolved content gaps and inconsistencies with US stakeholders. Process analysis helped remove three workflow bottlenecks and raise content-team productivity 22%.

At Kronica Digital, my independent studio, I assess content structure, semantic clarity, and metadata for GEO/AEO readiness in AI Overviews and answer engines. I develop pillar-and-cluster content models using Claude, ChatGPT, and SEO tools.

Experience

Work history, roles, and key accomplishments

Kronica Digital logoKD
Current

Founder & Content Strategist

Kronica Digital

Jan 2025 - Present (1 year 9 months)

Founded an independent studio focused on content strategy and GEO/AEO readiness. Develops pillar-and-cluster content models using AI tools and SEO platforms.

Walmart Global Tech logoWT

Catalog Content Analyst

Walmart Global Tech

Jun 2020 - Apr 2022 (1 year 10 months)

Audited 3,000+ product lines, resolving content gaps and inconsistencies with US stakeholders to enforce regional compliance. Removed three workflow bottlenecks through process analysis, raising content-team productivity by 22%.

ML

Content Lead

myApps Solutions Pvt Ltd

Dec 2019 - May 2020 (5 months)

Set content standards for 6 B2B SaaS clients, cutting revision cycles by 40% with editorial checklists and governance.

Education

Degrees, certifications, and relevant coursework

EF SET logoES

EF SET

C2 English Proficiency, English Proficiency

Currently pursuing the C2 English Proficiency certification from EF SET.

Google logoGO

Google

Google Digital Marketing, Digital Marketing

2023 - 2023

Completed the Google Digital Marketing course offered by Google on Coursera in 2023.

IGNOU logoIG

IGNOU

Bachelor of Arts, English

Completed a Bachelor of Arts in English from IGNOU in 2016.

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